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US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.

Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.

Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.

China鈥檚 retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions鈥攊f consumers still bite.

Most consumers aren鈥檛 using BNPL frequently enough to make it cost effective

While pitched for fun, Character AI鈥檚 animated model could pave the way for enterprise uses like customer service and AI-driven job interviews

Ad budgets are slowly migrating from terrestrial radio to digital platforms, but the shift is stymied by slow platform subscriber growth and by YouTube.

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate鈥攜et steep prices and security concerns could limit how fast businesses dive in.

Microsoft鈥檚 AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

If ad dollars shrink, Meta and others may need to ditch risky side projects and focus on scalable, affordable services to survive the slowdown

The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

Streaming apps have made the user experience seamless, allowing viewers to pick up where they left off on other devices and in other locations. YouTube is by far the most watched video platform. Its ad-supported content has made it a dominant platform in digital video advertising, accounting for a sizable chunk of Google鈥檚 business in Canada.

Meta may consider ad-free subscription offer for the UK: While the company settled a suit with a UK citizen, a similar offering in the EU has faced pushback.

Substack vies for video content: While video use on the platform is growing, Substack has a long way to go鈥攁nd risks alienating its core base.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

With 82% of trials starting on day one, apps that don鈥檛 convert fast鈥攁nd lock in long-term plans鈥攔arely break $1,000/month within two years.

With no ads, no tracking, and deep customization, Kagi is challenging Google鈥檚 dominance by offering a $10/month alternative that puts control back in users鈥� hands.