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The news: YouTube is escalating its efforts to woo content creators with fresh monetization features, including Members Only Shorts, which enables creators to offer exclusive content to their paying subscribers. This new functionality is akin to TikTok's Series feature, which allows creators to monetize their videos through a paywall, with pricing options ranging from $1 to $190.

So it seems like maybe some other streaming services are saying, "Hey, why can't we also create an event around sports and use that as a hook to pull people into our streaming platform?". Daniel Konstantinovic:. Yeah, I mean Netflix notably until recently lacked a major sports rights deal.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

Our take: The IPG deal is a major vote of confidence in Prime Video advertising and could cause other major ad-supported streaming services still gaining a foothold in the market to seek out similar partnerships. With TNF as an anchor for its video advertising business, Amazon has quickly emerged as a major competitor in the ad-supported streaming race.

In addition, podcasters can earn a scaling payment based on ad-free views from Premium subscribers.

We expect Netflix鈥檚 new ad-supported subscribers to watch the service somewhat less than the cohort paying full price. The same story will play out with Disney+: We expect its time spent to decline by 1.0% this year thanks to its less-engaged ad-supported viewers. Estimates for Hulu and the other sub OTT services were not affected by the writers strike.

Despite a crowded streaming field rife with advertising competition, Netflix鈥檚 record Q4 for subscriber growth and strong holiday performance solidified its place as a leader for premium streaming inventory. Its two Christmas Day NFL games were the most-streamed in the league鈥檚 history, and 鈥淪quid Game鈥� season 2 quickly became one of its biggest hits.

A whole new world: Netflix鈥檚 global subscriber numbers are relatively healthy. Netflix added 1.75 million new subscribers in the first quarter of 2023, the third consecutive quarter of positive subscriber growth. The platform is facing a little trouble in North America: Subscriber numbers in the US and Canada are stagnating, hovering around 74 million since the end of 2020.

Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.

In 2023, there will be 7.1 million more US paid digital audio subscribers than last year, totaling 142.5 million people. This boost, plus a surfeit of price hikes, led to our upward revenue revision. Read the full report. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

Netflix garnered 15 million ad-supported subscribers within a year of launching the more affordable model. Ad-supported US Netflix viewers will reach 13.0 million next year, per our September 2023 forecast. Ad revenues for Disney+ will pass the $1 billion mark by 2025, per our forecast. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter.

More than 60% of digital audio listeners in the US paid for a streaming audio subscription in 2022.That鈥檚 up from 36.9%, or 74.1 million people, in 2018, the first year we tracked paid digital audio subscribers in the US.

Spotify is the biggest player in the US digital audio market with 36.3% of paid digital audio subscribers in 2023. This year, YouTube Premium (28.6% of subscribers) will take over Apple Music (28.4%). While Spotify鈥檚 share of the digital audio market as a whole will shrink slightly, its podcast listener share is increasing.

2025 is a crucial year for Netflix鈥檚 future: The streaming leader鈥檚 first sports rights deal begins in days, teeing up future opportunities.

How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.

Lower consumer spending could still have an impact if subscribers decide to cancel add-ons like hotspot access or device insurance. And that鈥檚 already happening: 46% of US adults canceled or downgraded subscriptions in February to decrease their spending, per CivicScience.

As the leading audio streaming service, Spotify boasts more than 246 million premium subscribers鈥攁ll users who don鈥檛 see ads. But its monthly active ad-supported users outnumber premium users by nearly 150 million. Our take: Several years ago, Spotify CEO Daniel Ek called podcasting a 鈥�$20 billion opportunity.鈥� With its ad exchange launch, it is moving toward making that a reality.

奥谤别蝉迟濒颈苍驳鈥檚 streaming success could reshape the sports media landscape. If Netflix can keep WWE fans engaged, other leagues may follow, accelerating the shift from linear TV to direct-to-consumer sports streaming.

Workspace improvements: The Workspace suite added Workspace Flows for paid subscribers. It can deploy customized AI models (Gems), access files and data in Google Drive, and handle requests in plain language without any coding work from the user. Gems can complete specialized tasks like matching marketing copy to a brand鈥檚 voice, sorting customer service tickets, or reviewing policy documents.

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

The traditional TV bundle will further decay as more live sports embrace streaming.

The news: What shouldn鈥檛 get lost in the shuffle during Spotify鈥檚 earnings report this week was that the streaming giant has paid out over $100 million to podcasters and publishers worldwide since January. The payouts are fueled by the newly launched Partner Program, which incentivizes creators to upload video podcasts and boost engagement.