蘑菇AV

Key stat: Marketers are actively using emerging social platforms. 82% are either already posting on or planning to build a presence on Bluesky, while 80% of marketers are either posting on or planning to build a presence on Threads, according to a Sprout Social survey of marketers in the US, UK, and Australia.

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Carina, what does this trend look like in the UK? Is it similar? Carina Perkins:. Yes, we're seeing a similar trend in the UK.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)鈥攏ot its total population.

An ultimatum by the Biden administration gives ByteDance no recourse but to sell TikTok鈥攚hich China鈥檚 government doesn鈥檛 seem likely to allow鈥攐r risk being banned.

The UK ad market is under as much pressure as it鈥檚 ever faced. But while spending growth will hit a historical low, there are some positive signs for advertisers with experimentation away from the duopoly a very real possibility.

This year, we鈥檙e in a Brat girl summer. The lime green trend used by Vice President Kamala Harris鈥檚 campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.

In most countries, TikTok bans are currently limited to government devices. But global and international marketers who rely on TikTok need to be ready to pivot their strategies in case a broader US ban causes a ripple effect in other markets.

Google鈥檚 declining digital ad share is partly due to competitive pressures from the likes of Amazon and TikTok. This quarterly growth signals strong demand, but Alphabet鈥檚 position in Search and YouTube could face more challenges as the video ad market becomes more crowded.

Still, Shein remains a heavyweight in the US and UK fast-fashion scenes as younger shoppers snap up its cheap, trendy products.

UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here鈥檚 what brands and retailers worldwide can learn from the digitization of UK stores.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

TikTok is poised to crack the elusive US social commerce nut:. TikTok parent ByteDance pursues global growth. The ecommerce gross merchandise value on Douyin (China鈥檚 TikTok) quadrupled to $100 billion from 2019 to 2021. TikTok took this 鈥渕ade in China鈥� model to Southeast Asia and the UK and is now aiming for the US. US social commerce will grow twice as fast as China鈥檚 through 2026.

TikTok, meanwhile, faces a January deadline to divest or be banned鈥攁lthough Trump has expressed a desire to 鈥渟ave 罢颈办罢辞办鈥� in a reversal of his previous stance against the platform. In the EU, the companies have been classified as very large online platforms (VLOPs), which subjects them to stricter scrutiny.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

Social media advertising on Facebook, Instagram, TikTok, X, Snapchat, and Pinterest heavily targets mobile devices. This, along with consumption of mobile video (particularly YouTube), is driving the shift to mobile spending. Daily time spent with mobile devices will be 4 hours, 8 minutes (4:08) this year, per our forecast. Click here to view our full forecast on Canada digital ad spending by device.

TikTok鈥檚 rapid ascent in social commerce is drawing comparisons to Amazon鈥檚 flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here鈥檚 what鈥檚 working, what isn鈥檛, and what has yet to be seen.

By 2025, US adults will spend more time on TikTok than on Facebook, according to our June forecast. This marks a major milestone for TikTok, which is on track to become the largest social platform in total daily minutes by the same year.

TikTok recently announced a new AI avatar service in the US. However, in recent years, tech companies in China already offered services enabling marketers to deploy AI-generated digital avatars to promote products in ads and even livestreams.

It also recently launched in key Western European markets including France, Germany, and the UK, where its low prices are likely to find a receptive audience amid high inflation. TikTok won鈥檛 hurry to bring Chinese sellers to the US.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

In the UK, 46% of adults use cash more now than a year ago, and 12% credited physical money with cutting spending. The trend is stronger with younger consumers: 69% of US Gen Zers use cash more than a year ago, and 23% say they use it for the majority of purchases. TikTok fads like 鈥渃ash stuffing,鈥� where shoppers put money in envelopes to control spending, could be behind that uptick.