蘑菇AV

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers鈥� characteristics and their online grocery shopping behaviors and preferences.

Key Question: How quickly is OOH ad spending growing in the US, and what鈥檚 driving the growth? Key Stat: In 2027, OOH ad spending in the US will top $10 billion for the first time, following years of moderate鈥攂ut steady鈥攇rowth. Executive Summary. OOH ad spending will grow at a solid pace, but it will still lose share of marketers鈥� budgets.

Key stat: 61.3% of US consumers think media publications should always disclose when content is created by AI, according to a May 2024 蘑菇AV survey.

Macy鈥檚 will close about 15 locations after the holiday season after already shuttering 50 stores this year. Its turnaround strategy includes shuttering 150 stores and focusing more heavily on luxury and beauty.

Key Question: What are the most overlooked advertising opportunities, and how should brands approach them? Key Stat: YouTube is the largest digital media platform in the US, but it earns below-average ad revenues per hour of time spent. Clients can find the full version of this chart later in the report. What defines an 鈥榦verlooked鈥� ad opportunity?

Key Question: Why are social media platforms prioritizing longer videos鈥攁nd how are creators, marketers, and users responding to the shift? Key Stat: More than half (53.1%) of Gen Zers watch long-form videos鈥攖hose that are 90 seconds or longer鈥攁ccording to our July 2023 survey. Executive Summary. The hype around bite-sized videos is cooling.

With platforms constantly evolving, it's clear that adaptability and understanding user preferences are key to retaining and growing user bases.

Key Question: How has the influx of inventory changed the CTV ad market? Key Stat: By 2026, nine US streaming services will have annual billion-dollar ad businesses. Executive Summary. The number of billion-dollar CTV ad businesses in the US will grow from two in 2020 to nine in 2026.

The trip lasted 15 minutes. The balloon was given lift by hot air, shocking, but also has a compartment of lighter than air gas, like helium or hydrogen at the top of the balloon.

Key stat: Digital will make up 63.7% of the 12 hours and 37 minutes (12:37) per day US adults spend with total media in 2024, per our forecast. Beyond the chart:. Time spent with mobile will hit 4 hours (4:00) per day among US adults, making it the most popular media access point in 2024, according to our US Time Spent With Media H2 2024 Update report.

Since 2019, VOD penetration in Canada has jumped by more than 15 percentage points. Unlike other metrics, demographic splits didn鈥檛 show large discrepancies in adoption rates of VOD. For age, household income, and household location, the usual large divides weren鈥檛 as pronounced for streaming, which is evidence of widespread usage.

Key Question: How have different UK industries鈥� digital ad investments responded to the economic environment? KEY STAT: Every UK industry we track鈥攅xcept travel鈥攚ill see very limited digital ad spending growth this year as economic concerns act as a significant drag.

Time spent with broadcast TV was 2:25 daily, 15 minutes higher than the regional average. Meanwhile, time spent with online TV/streaming services was 56 minutes, 15 minutes below the average in Western Europe. Public broadcaster France T茅l茅visions and its four national TV networks help boost traditional TV viewership. Media Adoption.

After growing at a compound annual rate of 17.6% over the past 15 years, digital ad spending will settle into YoY growth in the low double digits starting in 2024 and through at least 2027. This is a sign of a mature market that will top $270 billion this year and account for over three-quarters of all ad spending. The deceleration cycle started in 2019.

That鈥檚 a far cry from the growth gaps that prevailed throughout the 2010s, which ranged from about 15 to 20 percentage points. Click here to view our full forecast for physical retail sales worldwide. In most of the countries we track, physical retail still accounts for more than 90% of retail sales.

Intuit Mailchimp used AI to create a B2B marketing campaign focusing on the 鈥渃lustomer,鈥� the amorphous and diverse audience brands must reach with ads. The resulting ad performed in the top 5% of Ipsos ads, a success which Intuit Mailchimp CMO Michelle Taite attributed to the team鈥檚 willingness to experiment with AI.

Key stat: 37% of AI initiatives in the UK and US are run by the CMO or another executive, and 26% by a marketing operations team, per a November report from Invoca. Beyond the chart:. Virtually all executives want to invest in AI, according to Slack鈥檚 Fall 2024 Workforce Index survey.

Just over 80% of US Gen Zers ages 15 to 26 use YouTube monthly, and almost the same percentage use Instagram or TikTok, per our July 2023 survey. More than half still visit Facebook. And though BeReal was the trendy app last year, only 15.1% of Gen Z respondents use it.

Videos will still be closer to the 15-second than the 15-minute mark. Longer-form doesn鈥檛 mean 鈥渓ong.鈥� There also won鈥檛 be a standard TV-like formula for social video. Brands and creators will prioritize original, 鈥渆pisodic鈥� content. Cultural relevancy will still be key, but longer video means more opportunities for storytelling and less need to jump on every viable TikTok trend.

The pullback from China鈥檚 two major spenders will lower advertising costs across their top digital channels. At the peak of their spending in 2023 and 2024, Temu and Shein ranked as the second- and third-largest digital retail advertisers in the US, per Sensor Tower鈥攐nly Amazon spent more.

There are 15 drugs on the list including GLP-1s Ozempic, Wegovy, and Rybelsus. The list鈥檚 release marks the first step in a negotiation process between Medicare and drugmakers that is expected to occur over the coming months. Negotiated prices wouldn鈥檛 take effect until 2027.

Here are the top three trends that emerged:. Cash isn鈥檛 going away. Cash鈥檚 share of total payments decreased to 16% in 2023, down from 18% the year prior. And for the first time, cash was not the most-used payment method for transactions of $25 or less. But the number of people who carry cash remains stable thanks to consumers using it as a holding instrument and as a backup payment method.