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Key Question: How has the influx of inventory changed the CTV ad market? Key Stat: By 2026, nine US streaming services will have annual billion-dollar ad businesses. Executive Summary. The number of billion-dollar CTV ad businesses in the US will grow from two in 2020 to nine in 2026.

Among the youngest users in our sample (ages 15鈥�17), the number of non-Threads users rose to 76.0%. Just 22.2% of Gen Zers who had downloaded Threads said they did so because they 鈥渓iked reading or writing text posts.鈥� That share dropped to 10.2% among 15- to 17-year-olds. The top reason for downloading? 鈥淚t looked fun,鈥� cited by 40.1% of respondents.

They were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.

When it comes to influencer marketing, the platform also lags behind key competitors. Spectacles could provide Snap with new spaces to monetize via ads and expand its business model, which also includes subscriptions via Snapchat+.

Time spent with broadcast TV was 2:25 daily, 15 minutes higher than the regional average. Meanwhile, time spent with online TV/streaming services was 56 minutes, 15 minutes below the average in Western Europe. Public broadcaster France T茅l茅visions and its four national TV networks help boost traditional TV viewership. Media Adoption.

Key Question: How have different UK industries鈥� digital ad investments responded to the economic environment? KEY STAT: Every UK industry we track鈥攅xcept travel鈥攚ill see very limited digital ad spending growth this year as economic concerns act as a significant drag.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Key Question: What are Gen Z鈥檚 technology and media preferences in 2024? Key Stat: In 2024, 87.9% and 96.0% of Gen Zers will watch digital video or use social media, respectively. Executive Summary. Gen Zers are in a state of transition. Slightly over a third of Gen Zers are under 18, so the generation varies in its degree of independence.

The discount retailer has noticed other networks 鈥渓eaning back into in-store,鈥� but brick-and-mortar has always been key to Dollar General鈥檚 retail media strategy. 鈥淲e like to affectionately remind people we never left the store,鈥� said Charles, noting Dollar General鈥檚 footprint of 20,000 stores enables the retailer to engage with customers in-store as well as online.

Key Question: How is information acquired online affecting consumers鈥� healthcare decisions? Key Stat: More than half (54%) of US consumers have self-diagnosed a medical condition based on information obtained online. Search engines and medical information websites are most commonly used to arrive at those self-diagnoses. Executive Summary.

Retail media has become a key part of this shift, offering highly targeted opportunities for brands at the point of purchase.". All about AI. The rise of AI over the last few years has already grown to be a top retail trend of the last 25 years. From personalized chatbots, the promise of agentic AI, and streamlining time-consuming processes, the technology has a wealth of benefits for retailers.

With platforms constantly evolving, it's clear that adaptability and understanding user preferences are key to retaining and growing user bases.

Analysis is based on Skai advertisers with 15 consecutive months of performance data.

Key Question: What social media platforms are generational cohorts using? Key Stat: US adults ages 18 to 24 spend more than twice as much time on Instagram, Snapchat, and TikTok as the total population in 2024. Executive Summary. Around two-thirds of the US population is on social media, but platform popularity varies by age group.

Our forecast collates 66 data points from 15 sources.

So coffee prices are at a 15-year-high. There's been really poor harvest in some of the key growing regions like Brazil and Colombia, and coffee chains are also facing really high labor costs, high energy bills, so they're having to be a bit more careful with the perks that they're giving out. Bill Fisher (05:21):. Very good. Good points. Okay, that was our first story. Story two is for Paul.

Intuit Mailchimp used AI to create a B2B marketing campaign focusing on the 鈥渃lustomer,鈥� the amorphous and diverse audience brands must reach with ads. The resulting ad performed in the top 5% of Ipsos ads, a success which Intuit Mailchimp CMO Michelle Taite attributed to the team鈥檚 willingness to experiment with AI.

Just over 80% of US Gen Zers ages 15 to 26 use YouTube monthly, and almost the same percentage use Instagram or TikTok, per our July 2023 survey. More than half still visit Facebook. And though BeReal was the trendy app last year, only 15.1% of Gen Z respondents use it.

The pullback from China鈥檚 two major spenders will lower advertising costs across their top digital channels. At the peak of their spending in 2023 and 2024, Temu and Shein ranked as the second- and third-largest digital retail advertisers in the US, per Sensor Tower鈥攐nly Amazon spent more.

We expect Amazon鈥檚 US ecommerce sales to total $427.70 billion this year鈥攆ar exceeding the combined $303.69 billion in online sales from the next 15 major US ecommerce players we track. The overall landscape will remain largely unchanged through 2024. Major online retailers face a reckoning. Amazon will stay on top despite a slight contraction from its peak market share.

Here are the top three trends that emerged:. Cash isn鈥檛 going away. Cash鈥檚 share of total payments decreased to 16% in 2023, down from 18% the year prior. And for the first time, cash was not the most-used payment method for transactions of $25 or less. But the number of people who carry cash remains stable thanks to consumers using it as a holding instrument and as a backup payment method.

It's one of the leading ways teens consume content. We have that Precise TV and Giraffe Insights that you mentioned, Marcus. But the leading way to consume content, digital content, is YouTube. But then video games, and then games on a phone or a tablet, are just behind YouTube. So such a popular activity. Marcus:.

Our March 2024 US Social Commerce survey found that 39.4% of US social media users ages 15 to 77 had made a purchase from a creator or influencer-founded brand in the past 12 months. That figure rose to roughly two-thirds among both Gen Zers ages 15 to 26 (66.3%) and millennials ages 27 to 42 (63.1%). Social media is the starting point for creator merchandising.