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But the most successful creator brands sell in multiple channels, including ecommerce platforms, owned websites and apps, and in stores. Our forecast includes only sales that originate or take place on social media. Making real money from merchandising is a long shot for most creators. For one, anything beyond a mug or a T-shirt will generally require access to capital.

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.

Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.

Wise forged 15 partnerships in 2022, and tie-ins with FIs like IndusInd Bank can help it sustain growth abroad quicker than through organic means. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

This rising usage bodes well for Lyft and Uber, as both companies prepare to add more advertising options to their wheelhouses. Key Question: What is the audience for in-app advertising in ride-hailing apps and cars? KEY STAT: Uber will hit a new record for users in 2023, but Lyft will hit its own record in 2024. Executive Summary.

Two companies control over 70% of the US sports betting market. At year-end February 2023, FanDuel had nearly 46% of the US market, while DraftKings鈥檚 share was over 25%, according to data from gaming research firm Eilers & Krejcik cited by the Associated Press. Other top players included BetMGM (12% share) and Caesars Entertainment (6.7%).

He also believes pharma companies account for too much of TV ad spending, leaving media companies less likely to cover the sector critically.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our time spent with media estimates for the US are based on an analysis of third-party data鈥攑rimarily survey data鈥攆rom adult respondents who were asked about their media use habits.

For this reason, nonskippable ads are 15 seconds or less. Advertisers are charged based on impression. These ads can feel a bit intrusive, but they help get an advertiser鈥檚 full message across. Once again, users are familiar with these ads, which play on YouTube and other websites using Google video players. Bumper ads.

Ride-hailing services will add nearly 15 million new users by 2027. A strong 2023 will finally bring the ride-hailing user base above pre-pandemic highs. The additional 6.6 million users in the US in 2023 represent a 10.1% increase. User growth will decelerate going forward, but ride-hailing companies still stand to add an additional 14.7 million US users between now and 2027.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

With the Medicare enrollment window starting on October 15, seniors will want to shop around for the best plan鈥攕omething that only one-third of beneficiaries typically do, per KFF.

The pace of change in social media won鈥檛 slow in 2024. The rising number of disruptors鈥攚hether it鈥檚 AI, creators, social search, or TikTok Shop鈥攚ill both reshape old trends and create new ones.

Key Question: How quickly is OOH ad spending growing in the US, and what鈥檚 driving the growth? Key Stat: In 2027, OOH ad spending in the US will top $10 billion for the first time, following years of moderate鈥攂ut steady鈥攇rowth. Executive Summary. OOH ad spending will grow at a solid pace, but it will still lose share of marketers鈥� budgets.

The latest and greatest: What percentage of financial service companies have announced AI initiatives over the past two years? A) 46%. B) 56%. C) 66%. D) 76%. Since January 2023, over three-quarters of the top financial services companies worldwide have launched AI initiatives, according to a new report from Acrew Capital and Money20/20. October 29, 2024.

But what these really big holding companies are competing for is are these top of the pile clients with big ad spending budgets who there is a lot of competition for. So the question is, will this help them win a larger share of those clients? (19:55):.

In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla.

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation鈥攁 significant factor in attracting mobile-forward Gen Z鈥攂ased on an exclusive survey of which features 1,895 mobile banking users value most.

From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions鈥攔eshaping how people live, work, and shop.

Trump's proposed corporate tax cuts which could benefit all U.S. companies bottom lines, whether they use that to balance things out and key prices low is another story. And the second thing here is how the tariffs have changed advertising messaging.

Retailers are bolstering their healthcare services by spending billions on provider groups and platforms. Retail health players and traditional providers will need to differentiate their offerings to stay on top of the competition.