蘑菇AV

Two companies control over 70% of the US sports betting market. At year-end February 2023, FanDuel had nearly 46% of the US market, while DraftKings鈥檚 share was over 25%, according to data from gaming research firm Eilers & Krejcik cited by the Associated Press. Other top players included BetMGM (12% share) and Caesars Entertainment (6.7%).

The pace of change in social media won鈥檛 slow in 2024. The rising number of disruptors鈥攚hether it鈥檚 AI, creators, social search, or TikTok Shop鈥攚ill both reshape old trends and create new ones.

Key Question: How quickly is OOH ad spending growing in the US, and what鈥檚 driving the growth? Key Stat: In 2027, OOH ad spending in the US will top $10 billion for the first time, following years of moderate鈥攂ut steady鈥攇rowth. Executive Summary. OOH ad spending will grow at a solid pace, but it will still lose share of marketers鈥� budgets.

For this reason, nonskippable ads are 15 seconds or less. Advertisers are charged based on impression. These ads can feel a bit intrusive, but they help get an advertiser鈥檚 full message across. Once again, users are familiar with these ads, which play on YouTube and other websites using Google video players. Bumper ads.

Ride-hailing services will add nearly 15 million new users by 2027. A strong 2023 will finally bring the ride-hailing user base above pre-pandemic highs. The additional 6.6 million users in the US in 2023 represent a 10.1% increase. User growth will decelerate going forward, but ride-hailing companies still stand to add an additional 14.7 million US users between now and 2027.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions鈥攔eshaping how people live, work, and shop.

The latest and greatest: What percentage of financial service companies have announced AI initiatives over the past two years? A) 46%. B) 56%. C) 66%. D) 76%. Since January 2023, over three-quarters of the top financial services companies worldwide have launched AI initiatives, according to a new report from Acrew Capital and Money20/20. October 29, 2024.

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation鈥攁 significant factor in attracting mobile-forward Gen Z鈥攂ased on an exclusive survey of which features 1,895 mobile banking users value most.

TikTok is the generation鈥檚 top social shopping platform, followed by Instagram. Both platforms have a heavy Gen Z presence and a (relatively) user-friendly interface, which has streamlined the purchasing process for buyers who are eager to buy items suggested by other users. What does this mean?

In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla.

Retailers are bolstering their healthcare services by spending billions on provider groups and platforms. Retail health players and traditional providers will need to differentiate their offerings to stay on top of the competition.

The Hollywood strikes are revealing the full power of creators. They鈥檙e accelerating the diversification of platforms and revenue streams, and they will lead to more TV-like content and creator-owned media. Here鈥檚 how marketers, social platforms, and media companies should respond.

I think, with this earnings report, Netflix showed that it's still one of, if not the, top dog in streaming and even in ad-supported streaming. Something we didn't mention in the previous section is that earlier in January, Netflix reported 23 million ad-supported subscribers, which was up from I think 15 million in October.

These findings are based on a survey commissioned by BOK Financial and conducted by market research company OnePoll between November 15 and November 17, 2023. By the numbers: The results paint a picture of a generation eager to save and accomplish their financial goals鈥攁nd willing to take the steps needed to do so.

Some of the leading types of content that Gen Z users (ages 15 to 26) searched for on social media in the prior month include tutorials/how-tos, trends, and celebrities/creators, according to our September 2023 Gen Z Social Media User survey. Hispanic users will make up the second-largest share on X (formerly Twitter) this year, at 27.3%.

Our estimates show that Twitter isn't in the top 15 companies by US digital ad revenues. So if you went down the list of the top US digital ad revenues by company, you get to 15 companies before you would reach Twitter. It's behind Pinterest, it's behind Roku, it's behind Snapchat, and it's just 0.6% of the market. It's more on par with Yelp and Instacart than it is with Facebook or Google.