蘑菇AV

Amazon鈥檚 AI can track prices and book trips, pushing advertisers to prep for automation and agent-optimized experiences.

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

The Washington Post backs out of six-figure 鈥淔ire Elon Musk鈥� ad: The decision raises questions about when鈥攐r if鈥攂rands should weigh in on political issues.

Wayfair to open a 150,000-square-foot store in Atlanta: The retailer鈥檚 physical stores act as three-dimensional billboards, driving sales by keeping the brand front-of-mind.

AI-generated journalism arrives: Il Foglio鈥檚 all-AI newspaper edition showcases automation鈥檚 potential while raising ethical concerns about accuracy, credibility, and human oversight.

News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.

Streaming TV keeps growing, but so does the challenge of reaching viewers. With audiences constantly switching between platforms, old TV advertising methods fall short. A more precise, audience-first approach鈥攂orrowed from search and social marketing鈥攊s helping advertisers keep up.

When Southwest Airlines announced they were charging for bags, Amtrak posted on X, 鈥淕uess we鈥檙e the only ones doing free baggage now.鈥� The post, followed by more info on Amtrak鈥檚 baggage policy, is an example of what Amtrak senior manager of social media Nicolle Lopez calls its infotainment strategy, designed to educate and entertain at the same time.

What United鈥檚 OOH campaign reveals about the channel: Digital billboards give OOH a leg up over other traditional media.

Meta鈥檚 EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules