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The big takeaway: While the majority of consumers are reducing discretionary spend due to inflation, Gen Zs are exhibiting less restraint, encouraged by the fast-paced nature of social media trends and a growing number of retailers (like Amazon and Shein) that can supply goods quickly and cheaply.

UK budget spells trouble for retailers, warns Currys: The electronics chain says tax hikes will push costs onto consumers and limit its ability to hire more workers.

Travel demand has also helped buoy OOH ad spending. United recently launched a major OOH advertising campaign targeting airports and commercial centers in major US cities, aiming to entice both travelers and office commuters. Our take: Innovations in video advertising are benefitting OOH spending.

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions. We include the following consumer categories in our definition of retail ecommerce sales:.

What are they doing with them and is this a trend we're going to see happening across retail? Rachel Wolff (08:14):. I'm going to start with Walmart just because I think that one is super interesting. So they bought this site, I think it's in Pennsylvania, and they're redeveloping it essentially into a mixed use site.

The card also offers travel benefits like TSA PreCheck, Priority Pass Lounge Membership, and statement credits to Blade鈥檚 Airport Pass, ClassPass, and BetterHelp. Why it matters: Given its innovative offering, Hypercard has the potential to gain a foothold in the corporate card market. This partnership can therefore help Amex boost its user base and payment volume.

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Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions; Data is also from a November 2023 Adobe press release.

Partnerships, non-card payments, and value-added services will help offset potential losses from the Capital One-Discover merger

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The trend: Several new forecasts point to healthy growth in holiday spending this year. PwC expects spending to grow by 7% year-over-year (YoY), with average spending on gifts, travel, and entertainment reaching $1,530. Adobe Analytics鈥� holiday report expects online sales to grow 4.8% YoY to $221.8 billion in the period between Nov 1 and Dec 31.

Thailand finds itself in the luxury spotlight as China鈥檚 luster fades: The country鈥檚 booming luxury travel market and growing number of ultra-wealthy shoppers is heightening the appeal.

Travel is one such category: This year, Klarna partnered with Airbnb, and Affirm linked up with Hotels.com, among many other travel tie-ups. The popularity of card-linked installments is slowing overall BNPL payment value growth. While BNPL payment value will maintain a robust 20.8% growth rate this year, it marks a sharp decline from previous years.

Your one-stop-shop for travel industry digital metrics in 2023.

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Consumers and marketers embrace genAI: Study finds 52% of Americans using genAI expect personalized services in shopping and travel. Marketers see potential in transforming customer experiences. Read article. Gaming and apps welcomed their AI overlords. Gaming industry faces restructuring: Post-pandemic slowdowns and layoffs have developers contemplating unionization.

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports鈥攁nd shoppers have taken note.

Agency leaders echoed the trend, with three telling Retail Brew that tariffs have put brands in a challenging position, leading some to be selective about discounting and others to hold back from participating in Prime Day given the market's volatility.

Vehicles rented via the app were used in New Year鈥檚 attacks, exposing flaws in its risk-scoring algorithm and challenging tech鈥檚 reliance on automated safety measures.

Walmart Connect now offers offsite media to non-endemic brands, including those in the automotive, entertainment, financial services, and travel industries. Home Depot is betting that its ability to segment audiences based on the type of projects they鈥檙e doing will attract advertisers in sectors like financial services and the telecom industry.

The trend: While consumer spending remained solid throughout 2023, the combination of elevated prices and high interest rates drove shoppers to adjust how they allocated their budgets. The winners: Consumers opened their wallets to spend on so-called 鈥渞evenge 迟谤补惫别濒鈥� and other experiences throughout 2023.

Nearly every major retailer (and many smaller ones) has already launched media networks, but it鈥檚 not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.