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The trend: Gen Z is turning to social media for job and career guidance in the UK, but typical pharma company content isn鈥檛 engaging them. The takeaway: Pharma and biotech companies need to embrace social media as serious recruiting channels to connect with Gen Z, and create unpolished, everyday snapshot-type videos with real employees. Social teams should track video trends on TikTok like 鈥渄ay in the life鈥� or 鈥減ut a finger down鈥� and enlist employees to replicate them.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

View our forecasts for grocery retail sales in the UK, Germany, France, Italy, and Spain.

The news: UK regulator Ofcom is opening an inquiry into how the streaming landscape will evolve over the next 15 years after research from the Department for Culture, Media and Sport (DCMS) found that 5% of UK consumers (1.5 million people) will be left out of the streaming ecosystem by 2040 and will still rely on linear TV.

Retail media advertising is digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or DSP; examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through retail media