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Its total share of digital ad spending is growing, accounting for 13.5% of US ad revenues in 2025 and nearly 15% by 2027. Amazon鈥檚 overall ad revenues grew 18% YoY in Q1 2025鈥攁nd the company is building on its Prime Video ad offerings to combat any concerns over tariff-related ad revenue losses. Amazon makes up 75% of retail media ad spending, far outperforming its competitors.

Growth rates in retail media ad spending are slowing YoY. The channel鈥檚 contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.

This deck provides an overview of the travel sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, research trends, what鈥檚 changed since last year, and the influence of technology on purchase decisions.鈥�

We forecast the number of US crypto payment users to jump 82.1% between 2024 and 2026鈥攖hough they will still account for only 2.6% of the US population in 2026. Click here to view our full forecast for US cryptocurrency payment users. Sources. Autoweek. CBS News. CNET. IAB. KFF. Nielsen. PwC. The Budget Lab at Yale. University of Michigan.

YouTube also leads all other digital platforms for US time spent. US adults will spend an average 37 minutes per day on the platform in 2025, ahead of Netflix (36 minutes), Facebook (20 minutes), Instagram, and TikTok (17 minutes each). Ad spending on YouTube will be up over 750% in 2025 versus 2015.

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

With origins in performance advertising and a focus on efficiency, retail media is likely to remain resilient, even amid an economic upheaval exacerbated by US tariffs. However, impacts won鈥檛 be evenly felt, leaving some players better positioned to withstand headwinds.

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.

According to November 2024 research from Pentaleap and Colloseum Strategy, Amazon and Walmart (the two largest RMNs by ad spending in the US) have a significantly higher penetration of small brands relative to other retailers in the study, at 58% and 46%.

The news: Pinterest will host high-performing influencer content posted on affiliate shopping platform LTK, automatically bringing popular images from the platform to Pinterest, according to The Verge. Pinterest also hired Chip Jessopp, former Amazon director of global accounts and ad tech sales, as head of programmatic, per Digiday. Jessopp will help Pinterest create new demand channels while scaling its programmatic abilities. Our take: Pinterest鈥檚 moves could better position it as a legitimate competitor in digital advertising and a promising growth area for influencers and marketers鈥攇iving the platform more legs against social commerce giants like Meta and TikTok.

The news: Cloudflare, which serves 20% of the web and 35% of the Fortune 500, launched beta tests of Pay per Crawl, a private marketplace that lets websites charge AI companies for scraping content. It鈥檚 a strategy other content delivery networks (CDNs) will likely follow that could signal the end of AI鈥檚 unchecked scraping. Key takeaway: Though still in beta, Pay per Crawl could give websites a new layer of protection鈥攁nd a path to profit鈥攊f AI companies agree to pay for content they've long used without compensation. If AI wants to keep reading the internet, it may finally have to pay the bill.

The news: Despite its massive reach, gaming still accounts for less than 5% of worldwide media investment, per Dentsu鈥檚 2025 Gaming Trends report鈥攊ndicating a disparity between where audiences spend their time and where advertisers invest. Our take: Concerns about brand safety with in-game advertising linger, but brands that are willing to take the risk stand to gain through an approach that considers that simply investing in the format isn鈥檛 enough to drive results.

The news: Amazon鈥檚 Private Auction is quietly reshaping the CTV landscape by introducing more flexible buying on Prime Video. The format allows smaller advertisers and performance marketers to compete for inventory through open bidding, bypassing the need for costly guaranteed placements. As CPMs decline and the demand for agility rises, this move gives brands better control over pricing and access. Our take: While big brands may still favor premium guarantees, Amazon鈥檚 shift reflects broader momentum toward programmatic efficiency. By inviting direct-response buyers into the Prime Video ecosystem, Amazon is not just monetizing scale鈥攊t鈥檚 redefining what CTV access looks like in 2025.

Amazon introduced greater brand safety controls on its DSP in February after Amazon, Google, and Meta were criticized by Congress for placing ads on sites with child sexual abuse content. 41% of US marketers are decreasing ad spend with media companies because of concerns over brand safety and suitability controls for ads鈥攁nd more may follow suit without greater control over where ads run across platforms

The news: The Interactive Advertising Bureau (IAB) gave a glimpse of the TV (CTV) advertising鈥檚 future at its IAB Tech Lab event鈥攁nd proved that pause ads are leading the way. Advertising leaders said they offer the best user experience, were most likely to scale with standardization, and provided the greatest increase in ad spend. Our take: The future of CTV advertising will rely on whether advertisers can implement non-intrusive formats that capture attention. Pause ads are positioned to drive action鈥攂ut advertisers must reimagine their creative strategy to capitalize on this potential.