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The big picture: The numbers are staggering: US broadcast networks expect to generate $570 million in ad revenues during Thanksgiving weekend sports programming, reaching $624 million including cable coverage. Sports will represent 84% of all broadcast advertising dollars this weekend, with NFL games accounting for 69% of spending.

There will be 76.4 million shoppable media buyers in the US this year, up 5.5% from 2023; we expect that number to grow 4% next year to 79.5 million. Growing pains: While shoppable ads are a lucrative opportunity for media companies and retailers alike, companies are trying to determine the best way to implement them without disrupting the viewer experience or creating too much friction.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.

Key Stat: The number of US original scripted series declined by 14% YoY in 2023, according to FX Networks. Executive Summary. In 2023, the number of US scripted series declined by 14% over the prior year, according to FX Networks. For years, content production soared, with gains occurring nearly every single year. The drop-off that occurred last year is unprecedented. Strike effects still linger.

According to March data from Koddi, 66% of US retail media buyers plan to boost video spend on platforms like YouTube, TikTok, and Instagram, while 63% expect to grow overall social media budgets. And social media activity (likes, comments, etc.) is considered to be a valuable type of customer data for driving marketing decisions among nearly 3 in 10 US brand and agency marketers.

Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining, according to our forecast.

The integration will affect multiple regions, including the US, UK, Germany, and Austria, where Freevee content will migrate to Prime Video's "Watch for Free" section. According to Amazon's official statement, this restructuring aims to enhance user experience by offering a unified streaming destination.

Netflix and YouTube are siphoning subscription revenues from pay TV鈥檚 losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

US digital video ad spending will reach $93 billion this year, on its way to over $143 billion in 2026. Its growth will outpace digital ad spending鈥攁 barometer of how important video is to the ad industry. Additionally, native video ad spending鈥攚hich is made up mainly of outstream ads鈥攊s on track to top $38 billion this year and will grow at double-digit rates through 2024.

YouTube is positioned to be an advertising powerhouse. It鈥檚 one of the original digital video players, courting advertisers at a time when connected TV advertising is climbing. The platform鈥檚 Google ties offer it a more trustworthy reputation in the US than TikTok. And use is already extremely high. But YouTube鈥檚 high standing also makes growth difficult. Here are five charts summarizing YouTube鈥檚 position and potential.

We forecast that cord-cutters will surpass half the US population next year, reaching 58.3% of all US adults by 2028. CEO David Zaslav expressed confidence in exceeding the $1 billion in streaming profitability target by 2025, a positive signal for investors as streaming continues to evolve. Zooming out: Streaming platforms remain under pressure to balance profitability and growth.

The US isn鈥檛 the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

狈别迟蹿濒颈虫鈥檚 US ad revenues will total $0.95 billion this year, per our forecast. That鈥檚 just 0.9% of total US video ad spend. But 狈别迟蹿濒颈虫鈥檚 ad business is less than two years old, and revenues will hit $1.24 billion come 2025. While 狈别迟蹿濒颈虫鈥檚 ad figures may be low, its time spent figures are mighty.

Follow us on Instagram. Episode Transcript:. Marcus Johnson:. Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast. This is the Friday show, that is convinced that coffee baristas are just making up drink names. They just shout out anything? Stephanie Taglianetti:. Such as? Marcus Johnson:.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.