蘑菇AV

Data centers accounted for about 4% of US electricity consumption in 2024, according to the US Department of Energy. But by 2028, this figure could rise to 12%. Smarter grids could solve some of these problems, but we鈥檒l also need more energy production. What are the implications for advertisers and publishers? The three scenarios we鈥檝e outlined above differ mostly on the pace of change.

The news: Advertisers are prioritizing interactive video ads to capture users and boost engagement as social media and YouTube consume ad spend. 52% of US brands and agencies expect to use interactive features in at least 26% of their ads this year, per Digiday and PadSquad鈥檚 2025 State of the Industry survey.

The news: The Trade Desk has partnered with Rembrand to bring AI-generated in-content product placements to its Kokai platform. Advertisers can now programmatically insert branded elements like packaging or signage into videos across the open internet and connected TV. Rembrand claims these placements increase unaided awareness by 1.5x and boost brand recall by up to 31%. TTD also added three AI creative partners: Nova, Spaceback, and Bunny Studio. Our take: This marks a shift toward immersive, scalable ad formats that don鈥檛 disrupt the viewer experience. The move strengthens TTD鈥檚 AI credentials while giving brands new ways to be seen鈥攚ithout being skipped.

Inside Amazon鈥檚 partnerships with InfoSum and Magnite: The new integrations highlight Amazon鈥檚 goal to be an essential platform for advertisers.

Most consumers divide their time across gaming, music, podcasts, and social, but streaming remains on top鈥攅ven as mobile becomes the default for short- and long-form video.

Throughout this report, we refer to our December 2024 survey of 1,312 US consumers ages 15 to 79 as respondents who have used the internet to look up medical information at some point.

The news: Warner Bros. Discovery (WBD) plans to split into two separate public companies by 2026, one focused on streaming and studios and the other on global cable networks, the company announced. Its streaming company will include HBO Max and WBD鈥檚 movie properties, while the global networks company will include TNT Sports, Discovery, and CNN. Our take: WBD鈥檚 move emphasizes that sticking with a one-size-fits-all model is no longer viable given traditional TV declines and the rise of streaming. Managing decline while pursuing growth requires two fundamentally different playbooks.

There are now more than 80 retail media networks (RMNs) in the US. The volume of RMNs, combined with the dominance of Amazon and other established competitors, makes it challenging for new and niche RMNs to capture share.

Find us at Cannes: Marzano will be participating in two in-store retail media events hosted by Stratecache, sitting down with CVS, Albertsons, and the Interactive Advertising Bureau (IAB) to explore in-store retail media鈥檚 evolution, measurement, and influence on customer experience.

Indy 500 hits viewership record in its first time airing on Fox: The event highlights the ongoing battle for media companies to secure sports rights.

More than 80% of US agency and brand-side advertisers are advertising on podcasts. False, but it鈥檚 close! Some 78% of US agency and brand-side advertisers advertise on podcasts as of June 2025, per data from Cumulus Media, Signal Hill Insights, and Advertiser Perceptions. July 1, 2025. True or false? More than one-quarter of millennial and Gen Z US travelers use generative AI to plan trips. False.

Some 35% of US and UK content and creative professionals want to enhance platform performance tracking and reporting to enhance their content ROI, per an October 2024 survey from Canto in partnership with Ascend2.

The rest of the year is top-of-mind for leaders in marketing and retail, which they expect to be challenging but riddled with opportunities to stand out from competition.

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Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

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According to the IAB, US CTV ad spending is expected to reach $26.6 billion in 2025, up from $23.7 billion this year. While social video still edges CTV in growth, the space is rapidly attracting attention thanks to its blend of mass reach and digital precision. Most major platforms prioritize direct brand deals and managed service buying.

CFO Hugh Johnston reported that ESPN's US ad revenues rose 22% last quarter, even as ad dollars for entertainment content declined by nearly 10%. At the same time, YouTube has rapidly scaled its sports ambitions:. It now holds exclusive rights to stream the NFL's international kickoff in Brazil and leads all platforms in TV viewing time.

US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March 蘑菇AV forecast.

NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.

Most consumers accept ads in streaming: An Attest study highlighted the growing preference for ad-supported options as streaming proves sustainable.

Why it matters: In just a few short years, ad-supported streaming subscriptions have nearly become the default for US consumers, signalling a willingness to consume advertising and an appetite for cheap access to entertainment.

54% of global marketers are slashing ad spend, says Nielsen: The need for adaptability, rather than bigger budgets, is more prominent than ever.

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The chart is US-only, with plans to expand to different regions. YouTube shared key data about its increasing Shorts engagement, with viewership up 20% YoY and 70% of YouTube channels now posting Shorts. Zooming out: The updates are part of YouTube鈥檚 push to become the go-to for advertisers targeting different content mediums to reach broader audiences.