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Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Video content emerged as LinkedIn's new powerhouse. The B2B social platform鈥檚 revenues increased 10% year-over-year revenue thanks in part to a 36% YoY jump in video viewership. We expect LinkedIn ad revenues to grow 13.2% this year. And AI has become LinkedIn's secret weapon across the platform.

Current parenting trends center on intentionality and self-awareness, which shape parental shopping habits. Parents empower their children by including them in the shopping process and valuing their opinions and preferences. This, in turn, influences purchasing patterns. More than 93% of mothers use social media.

Ad revenues outlook declining amid economic uncertainty: The latest Magna ad sales forecast indicates several factors are at play in the downturn.

Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce 尘补谤办别迟.鈥�

While charging infrastructure struggles to keep pace with vehicle sales, retailers can differentiate by offering premium charging destinations with amenities, shopping experiences, and targeted advertising opportunities while drivers wait for their cars to charge. As cars evolve into mobile devices, advertisers gain new territory.

The news: Google鈥檚 new Gemini Live real-time video features let users query on-screen content or live camera feeds. The AI vision update positions Gemini ahead of Amazon鈥檚 Alexa and Apple鈥檚 Siri in the AI assistant race. Subscribers to the Google One AI Premium plan ($19.99/month) can access tools like screen-reading and camera-based visual analysis, per The Verge.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?