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With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

Netflix鈥檚 Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.

Disney+ Hotstar to stream Coldplay鈥檚 record-breaking India concert: The event signals its push beyond sports to premium live entertainment.

Netflix, Disney, and Amazon lead relief efforts for wildfire victims: Corporate and celebrity donations underscore the intersection of disaster response and cause marketing.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

Among an industry-diverse group of winning platforms, Netflix will emerge with the fastest digital ad revenue growth this year.

Catch up on how FAST services are shaking up TV advertising.

2025 is a crucial year for Netflix鈥檚 future: The streaming leader鈥檚 first sports rights deal begins in days, teeing up future opportunities.

Social fuels streaming: Netflix invests in BookTok sensation 鈥淭wisted Love鈥� as TikTok reshapes publishing and adaptation strategies.

Apple TV+ offers free weekend: A blend of traditional tactics and tech strategy aims to boost subscribers ahead of Severance Season 2.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

Other trends, including how video-on-demand (VOD) and genAI usage are evolving in Brazil.

Netflix's NFL debut sets records: Despite technical hiccups, Christmas Day games drew over 24 million viewers each, boosting the platform鈥檚 sports ambitions.

Even with strong audience reception, Elio may struggle to turn a profit theatrically鈥攎aking streaming and VOD performance increasingly vital. Disney remains optimistic, betting on strong exit polls and Elio's emotional themes like identity and wonder to drive word-of-mouth and spark a rebound, much like Elemental did.

Programmatic guaranteed deals鈥�video-on-demand and live inventory on Google Display & Video 360鈥攁re now available for select Latin America inventory. Disney鈥檚 proprietary Audience Graph will be available in Europe. The tool provides a comprehensive overview of consumer behavior across Disney properties.

Amazon鈥檚 Red One sets streaming records: 50 million viewers and $175 million in box office receipts validate the studio's hybrid theatrical-to-streaming strategy.