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Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z鈥檚 search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

Moreover, the rise of generative AI is likely to enhance voice search and voice commerce in the future. Nudge some social video onto nonmobile devices. Right now, only a sliver of social media attention occurs on CTV and 鈥渙ther鈥� devices.

And consequently, a lot of interest in voice-based media started to dwindle. The sort of press briefings that lots of publishers invested in, they stopped doing. Lots of brands that were interested in developing Alexa Skills kind of tabled them.

This is especially true among some neurodivergent shoppers who may find the visual nature of video to be overwhelming, as well as those who are illiterate and rely solely on voice search and audio content when researching products online. Product research is taking less time (thanks, in part, to retail media).

Voice assistant/search users. 蘑菇AV This Report. The 13th edition of the Global Media Intelligence Report is a continued partnership with Publicis Media-Starcom and collaboration with GWI, a primary research provider to Publicis Media-Starcom and a valued partner of Insider Intelligence | eMarketer.

Search is positioned to be generative AI鈥檚 first major consumer-facing playground. This is unexplored territory, and advertisers are bracing for big changes.

It also adds to Amazon鈥檚 long list of incentives to spend more on its platform: Sellers are already funneling significant revenues back into Amazon for more prominent placement in search results and during events like Prime Day. But there are drawbacks to AI鈥檚 production ease and scale.

Saying, provide a nearly undetectable and organic advertising environment while not being too polarizing with the voices that appear on it. Be accurate but don't be too accurate that the loud voices get drowned out because there's people who sign in because they think that's entertaining.

If you鈥檙e trying to appeal to Gen Z, 鈥渉ire Gen Zers,鈥� said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.

However, the company is rapidly and successfully bolstering Search with AI features while maintaining market dominance. Amazon may be in a 鈥渞ace to the bottom,鈥� Bosworth said. While Amazon Web Services (AWS) has significant potential鈥攁nd its investment in Anthropic is a big asset鈥攈e raised doubts that its resources can truly 鈥渞ejuvenate鈥� core products like Alexa.

Clean Up in Photos can remove objects from photos, and Search for Photos can help users find pictures in their libraries from a description. Other AI projects, such as Siri improvements, are facing roadblocks after not working as advertised in internal testing.

Voice assistant/search users. Executive Summary. Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year. Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile. The US remains at the top of the list of countries polled for broadcast TV viewership.

Delta Airlines introduced a genAI-powered concierge that helps travelers navigate their journey, while SoundHound unveiled the first in-vehicle voice commerce platform that lets drivers find nearby restaurants and place takeout orders through natural conversation. Digital twins are poised to transform marketing.

Apple is banking on delayed AI features to drive iPhone 16 sales, but early production cuts and limited initial upgrades may weaken its market appeal

More commerce may transpire through voice interfaces. This trend will likely occur even without smart home growth as generative AI reinvigorates voice assistants. But smart home growth will make voice assistants more prominent within the home. At-home digital out-of-home ad formats may appear. All of these smart home devices will need hubs.

Voice assistant/search users. Executive Summary. Latin America remains the world leader in time spent across nearly half of the activities tracked by GWI. In addition, the region ranks second in two other categories. No other region is a global leader in more than two categories. In activities where it鈥檚 not the world leader, Latin America still indexes higher than the global average.

After a botched update, Sonos is restoring functionality and extending warranties, underscoring the risks of rushing rollouts.

Voice assistant/search users. Executive Summary. Ownership of nonessential digital devices is lowest in Southeast Asia compared with the rest of the world. The figures reflect a greater income divide among respondents in the region comparatively. The reach of smart TVs, tablets, and smart wristbands is lowest in this region. Time spent with mobile devices favors smartphones by a wide margin.

Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board. The biggest drop was a 13-minute loss in time spent with online TV/streaming, but it still leaves the region as No. 2 behind North America. The region is a leader in time spent with gaming and podcasts.

Voice assistant/search users. Executive Summary. The Asia-Pacific region lags all other regions in time spent with PC/laptop/tablet. This clearly shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents. Voice assistant usage is highest in Asia-Pacific.