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How Meta got its groove back: The company, which owns Facebook, Instagram, Reality Labs, WhatsApp, and Threads, forecast revenue of $32 billion to 34.5 billion for the third quarter, which surpasses analysts鈥� $31 billion expectation. The company has returned to double-digit revenue growth, and the stock is up over 160% this year, per CNBC.

鈥淚鈥檓 predicting that Meta will make a major announcement about monetizing WhatsApp and Facebook Messenger, not via advertising, but via charging businesses for various ways to connect with users,鈥� said Williamson. Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

US adults prefer SMS to message delivery on another app like Facebook Messenger or WhatsApp or via a brand鈥檚 own app, according to an April 2023 Webex by Cisco survey conducted by OnePoll. So while it鈥檚 useful to cultivate a community on social media and to encourage app downloads, sometimes it鈥檚 best to meet consumers where they already are: in their native text messaging app. 5.

The top 5 Google searches globally last year were YouTube, Facebook, Google, WhatsApp Web, and Amazon, according to SEO company Ahrefs, which indicate people aren鈥檛 using Google primarily for answering questions. Though still a small share of traffic, referrals to brand sites from Perplexity have grown 40% month over month since January, according to research firm BrightEdge. How high will that grow?

Meanwhile, Meta鈥檚 US monthly user base (excluding WhatsApp, Messenger, and Oculus/Reality Labs) will continue to grow in 2023 after surpassing 200 million last year. The catch is that Instagram now accounts for all that user growth. TikTok鈥檚 future has never been more uncertain. The app will have more than 100 million monthly users in 2023.

Meta is launching an AI chatbot on WhatsApp that will help businesses automate tasks such as answering frequently asked questions. Early adopters have reported encouraging results.

Across all of its platforms, including Facebook, Instagram, WhatsApp, and more, Meta reported 3.88 billion monthly active users worldwide. 鈥淚t鈥檚 really close to crossing [4 billion],鈥� Williamson said, adding that Meta could even reach this milestone this year. Meta reported an 11% increase in worldwide ad revenues for Q2 2023, showing its rebound from the negative growth seen the previous year.

Why it matters: Instagram has more than one million advertisers and 2.35 billion monthly active users, making it the fourth-largest social media platform, after Facebook, YouTube, and WhatsApp. Ads, articles, or posts on Instagram prompted 54.8% of Gen Zers to open a new checking account in the 12 months ended April 2022, per our Account Opening Benchmark survey.

Temu, CapCut, TikTok, and Shein, as well as Meta-owned Instagram, WhatsApp, and Facebook, were all ahead of YouTube. YouTube has been around a lot longer in the US than the first four Chinese-linked newcomers, meaning most smartphone users probably already have the app downloaded. This was originally featured in the eMarketer Daily newsletter.

Meta is waiting in the wings: Meta is developing its own genAI models, which are partially trained on data from its own platforms, to power its new Meta AI chatbot for WhatsApp, Messenger, and Instagram. In a somewhat surprising twist, Meta has integrated Microsoft鈥檚 Bing search engine into the chatbot.

Well, in terms of what you just brought up, incorporating the chatbots into Messenger and WhatsApp, messaging commerce isn't big here in the US, but it is elsewhere. And a lot of companies that use WhatsApp in particular already have their own chatbots on the app that they use for things like customer service.

Messaging penetration of 17 named apps (including WhatsApp, Apple iMessage, and Facebook Messenger) was at 89.4.%. Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users.

Half of the respondents want these updates through mobile channels, including SMS and WhatsApp. Timing is also critical. Over half (57%) of respondents prefer receiving information well ahead of Black Friday, with 36% wanting it as early as possible. Brands should, therefore, engage customers early and leverage various channels, including SMS and social media, to ensure visibility and impact.

WhatsApp, they're the biggest WhatsApp user population in the United States, which I think has a lot to do with talking to people abroad. And then Instagram, they're also pretty much rivaling Facebook for that at 58.6%. But TikTok is the only non-meta platform that kind of cracks the lineup. Other than that,-. Marcus Johnson:. In terms of? Paola Flores-Marquez:.

Another factor that may give Instagram an edge is Meta AI, which is now embedded in search across Instagram, Facebook, and WhatsApp. 鈥淢eta is encouraging users to rely on Meta AI for all their search needs by integrating search results from Google and Bing,鈥� said Mitchell-Wolf.

But Meta鈥檚 implementation of AI into Facebook, Instagram, and WhatsApp makes the company a 鈥渄ark horse鈥� in the AI race because of its massive scale, said Enberg. Meta only needs 43% of US Facebook users to use the tech monthly in order for it to reach ChatGPT鈥檚 scale. 鈥淎s Meta continues to scale Meta AI, that will eventually provide advertisers with new surfaces to reach consumers,鈥� Enberg said.

Exemptions apply for health and education services, which will include YouTube, Messenger Kids, WhatsApp, and others. The AP notes that platforms have one year to work out how they could implement the ban before penalties are enforced. But Evelyn, this ban, this social media ban in Australia for children under 16 is blank. Evelyn Mitchell-Wolf:. It's a case study.

Meta鈥檚 independent oversight panel issued a report that recommended changes to its misinformation policy while pointing out the company鈥檚 failure to address the impact of its social media platforms鈥擣acebook, Instagram, WhatsApp鈥攐n public health and human rights, per The Verge.

Instagram, LinkedIn, Twitter, Snapchat, WhatsApp, and Reddit accounts aren鈥檛 as common in the province, according to an August 2022 Leger and Ressac poll. But Quebec is ahead of English Canada in Messenger adoption. Users who are exclusive to Messenger must also have a Facebook account, so the messaging app drives up the utility of Facebook across the board.

Meta is designing AI chatbots for Messenger and WhatsApp. Last week, CEO Mark Zuckerberg previewed AI agents for Meta鈥檚 messaging services during an internal all-hands meeting. Meanwhile, Meta鈥檚 BlenderBot 3, which runs on its open-source OPT-175B language model, has been in prototype since August 2022. Instagram is reportedly developing an AI chatbot.

I mean two thirds of everyone who uses the internet on earth, two thirds of people who use the internet on earth use a meta platform, Facebook, Instagram, WhatsApp, Facebook Messenger. Jasmine Enberg (06:51):.

And Meta is looking into chat experiences in WhatsApp and Facebook Messenger, including AI agents for business messaging. Social search is used for more than just shopping. Searching on Google or Amazon is far from being intermediated by social search. US adults are still more likely to start on Amazon or a search engine to find products, per Jungle Scout.

Meta is banking on AI-driven business messaging tools to monetize WhatsApp, Messenger, and Instagram DMs, but it鈥檚 still a nascent business in the US. A longer-form resurgence could be a triple win. Platforms, advertisers, and creators would all benefit: Longer videos mean greater time spent, more ad space, and fewer excuses not to share ad revenues.

Everybody, more or less has access one way or another to internet and wifi and so they're putting this product up on Facebook marketplace or WhatsApp. WhatsApp is a big communication tool, so they're just uploading pictures and people are coming and buying it in that way like you would've picked up your broken shelf. Same thing. Suzy Davidkhanian:.

Subsequent sizable fines鈥攏otably for Meta (Facebook and WhatsApp) and Google鈥攊ndicated that regulators were getting serious. But regulators often struggle to enforce the rules. Ireland serves as the European headquarters for some of the world鈥檚 largest tech companies鈥攊ncluding Apple, Google, Meta, Microsoft, and TikTok鈥攚hich are policed by the Irish Data Protection Commission (DPC) as a result.