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I guess one part of the problem here, finally, WhatsApp, they limit group sizes to 1,000 users. Telegram, you can have up to 200,000 users in a group. And so it does seem like regulating... Sorry, trying to moderate any of this content is just an absolute nightmare, but we'll see. That's what we've got time for the story of the week. We move now, folks, to a debate of the week.

And then the second thing here, Debbie, is I'm just fascinated by this number, I bring it up every time, but Meta just hoovering up, vacuuming up, if you will, new users. So Meta added 60 million, six zero million new daily users to its family of apps. That's WhatsApp, that's Messenger, Facebook Messenger, that's Facebook and Instagram added 60 million new folks.

The growth is driven by the platform鈥檚 efforts to become a shopping hub and simplify the user experience via AI enhancements. We anticipate Pinterest to surpass $4 billion in worldwide ad revenues in 2025. Creator content is diversifying across platforms鈥攂ut the money isn鈥檛 guaranteed.

While a subscription for its Search Generative Experience (SGE) or other AI search tools does not mean Google would eschew ads for paid users, the consideration of a paid tier does indicate Google may not have a full vision for how ads will be effective in SGE, where users don鈥檛 necessarily need to click links to answer queries.

To protect folks privacy, Europe's highest court just barred Meta from combining data collected about users across platforms, Facebook, Instagram, WhatsApp, and outside apps and sites, unless it got real consent from people, which is why it's doing this. Question is how much will the ad free tier cost per month on mobile devices? How much will the ad free tier cost per month on mobile devices?

Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Latin America in Perspective. Latin America dominated worldwide GMI rankings in terms of time spent with media, device ownership, and media adoption.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

Marketers have few paid options to reach users in DMs overall. Meta is banking on AI-driven business messaging tools to monetize WhatsApp, Messenger, and Instagram DMs, but it鈥檚 still a nascent business in the US. A longer-form resurgence could be a triple win.

WhatsApp Business will bring in $718.4 million worldwide in 2024鈥攁 24.5% gain YoY, according to our forecast鈥攁s it releases new payment, booking, and commerce services on the app. Meanwhile, Threads, Meta鈥檚 new Twitter-like text platform, will contribute to growth in user time spent, Goldman said. Testing the waters in the EU.

In May 2023, TikTok confirmed reports that it had launched a limited test of a genAI chatbot, Tako, among adult users in the Philippines. TikTok has a history of testing new features in Southeast Asia before rolling them out in the US. It鈥檚 unclear what technology TikTok is using to power Tako. Meta is designing AI chatbots for Messenger and WhatsApp.

One thing that was missing from their earnings, Jasmine was a user figure or a number of user figures choosing not to report on users, daily users or monthly users. There was a daily family active people number basically. How many people use one of their suite of apps, metas apps, Facebook, WhatsApp, Instagram, Facebook Messenger, how many people use one of those per day worldwide?

My AI now has over 200 million users, though CEO Evan Spiegel said during Q3 earnings that it is not yet a daily use case for users. Snap has also partnered with Microsoft to serve sponsored links in My AI.

Obviously it's a smaller scale, because Reddit is smaller users, but-. Marcus Johnson (12:59):. True. Good point. Paola Flores-Marquez (13:00):. ... but also, our Reddit number's only track logged in users too, so it's very possible that there's a lot higher degrees of use. Marcus Johnson (13:08):. True. And then two other platforms, WhatsApp. 37% of people on WhatsApp are Millennials.

If the suit is successful, Meta may be forced to divest Instagram and/or WhatsApp. The resulting social media advertising landscape will look almost unrecognizable compared with today鈥檚. US v. Google (ad tech). In a suit filed in January 2023, the DOJ alleged Google has monopolized the advertising technology market through 鈥渟erial acquisitions and anticompetitive auction manipulation.鈥�

The use case for incorporating chatbots into messaging apps like WhatsApp and Messenger is pretty compelling, said Enberg, especially since many companies already use chatbots on WhatsApp for customer service purposes. 鈥淏ut the chatbots that exist right now are pretty basic,鈥� she said.

Meta, as evidenced by the fact that we're talking about Meta but it's obviously multiple platforms between Facebook, Instagram, now Threads, obviously WhatsApp, and it's a company that's basically pushing people from platform to platform, which is a bit more of a fragmented experience and could actually leave some users with a bit of a decision paralysis. Where do I actually spend my time?

Well, in terms of what you just brought up, incorporating the chatbots into Messenger and WhatsApp, messaging commerce isn't big here in the US, but it is elsewhere. And a lot of companies that use WhatsApp in particular already have their own chatbots on the app that they use for things like customer service.

I think they're calling them AI agents on Instagram, on Messenger, and on WhatsApp as well. So there's certainly a lot of momentum around it. Right now I'd say there this shiny new toy for social users, but they can also provide real value for advertisers as well.

Instagram and Facebook have more users who follow brands. Only 38.2% of global TikTok users ages 16 to 64 said they followed or researched brands there, per GWI鈥檚 Q4 2022 global survey cited in an April 2023 report from We Are Social and Meltwater. On Facebook and Instagram, 54.6% and 61.7% of users, respectively, did so. On Pinterest, search is a regular activity.

Users might be wary of their data being used for targeted marketing, leading to distrust toward the platform and the businesses doing so. If the AI-driven targeting is inaccurate, users might receive irrelevant messages, which can hurt their perception of the brand and the platform.

It just launched Meta AI in the search tab for Facebook, Instagram and WhatsApp as you mentioned. Of course, that gives it a built-in audience. By our estimates, only 43% of U.S. Facebook users need to use Meta AI in order for it to be as big as ChatGPT on a monthly basis, but-. Marcus Johnson:. Wow.

US adults prefer SMS to message delivery on another app like Facebook Messenger or WhatsApp or via a brand鈥檚 own app, according to an April 2023 Webex by Cisco survey conducted by OnePoll. So while it鈥檚 useful to cultivate a community on social media and to encourage app downloads, sometimes it鈥檚 best to meet consumers where they already are: in their native text messaging app. 5.

They reached 100 million users very, very, very fast. It took them five days. LinkedIn, it took them eight years. Twitter took them five, WhatsApp over three, Instagram over two. Even TikTok took nine months. Threads gained to 100 million plus in five days. Is this more flash in the ban? Blake Droesch:.