Meta, TikTok, and YouTube are focused on video commerce. All three platforms have rolled out shoppable video ad formats, which have been shown to boost conversion rates by as much as 30%, per Net Solutions.
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| Dec 1, 2023
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| Apr 3, 2024
Source: Decision Lab
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| Mar 31, 2024
Source: Pixability
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| Mar 31, 2024
Source: Pixability
Sorry, it puts it in fourth place and puts it a few minutes ahead of YouTube which is in fifth, which is remarkable. Daniel Konstantinovic:. Yeah, that is remarkable because YouTube usually comes out ahead of all the other video services in terms of viewers and time spent. Netflix is at the top of this chart, but Spotify is pretty close behind.
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| Nov 7, 2023
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| Mar 27, 2024
Source: Intage Group; ADK Marketing Solutions
On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.
Audio
| May 2, 2024
YouTube’s audience in Canada will reach 26.8 million this year—while we don’t forecast mobile time spent for YouTube in Canada, our US forecasts show about half the time spent on the platform is mobile. Connected TV is the hottest format.
Report
| Jun 2, 2023
YouTube recently has implemented a new policy requiring creators to disclose AI generated content in their videos. It does feel a bit like the genie is out of the bottle already. 60% of people already feel AI is widely used in ads and even more, 72%, find it difficult to tell when something is AI generated. Story two.
Audio
| Apr 2, 2024
There's great discovery for music on there. It's constantly surfacing new music to you, recommendations to you. It's very personalized. People love the Spotify Wrapped at the end of the year. They love to show their music tastes. It's like a social thing.
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| May 3, 2023
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| Mar 13, 2024
Source: Rakuten; Asahi Group; Otonal
If you look at things like the music service on Amazon, it's limited if you just opt-in to the version that's available as a subscriber versus paying extra for a subscription that gets you 10 times the number of tracks.
Audio
| Jun 22, 2023
If you zoom in on streaming, YouTube tops the list with 8.5%, Netflix eight, Hulu four. Nielsen also said that they now break out the Roku channel with an around 1% share of total TV time. Other folks with about 1% share of TV time are Tubi, HBO Max, which was still a thing back in May, which is why they still call it HBO Max, Peacock and Pluto TV.
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| Jul 10, 2023
People have been doing weird stuff on streams, on Twitch and YouTube for a while.
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| Aug 18, 2023
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| Feb 28, 2024
Source: The Trade Desk
This actually went viral, originally on YouTube, in 2013. I presume it didn't have the 2022 in the title then. Remix caught fire again on TikTok last year, and it was used in 11 million videos. And I know I talked about being nice, but you should look this up. It's not very good, in my opinion. Anyway. Okay. So, if I just tot up the scores very quickly, it's zero play zero.
Audio
| Sep 25, 2023
YouTube TV subscribers can get it for 350, but Ethan, the most interesting sentence in this article on YouTube and Sunday Ticket is what and why. Ethan Cramer-Flood:. To me, the most interesting and insightful sentence here was that YouTube said that it's main priority is to ensure high quality video while avoiding buffering and blackouts.
Audio
| Sep 12, 2023
On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.
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| Oct 13, 2023
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| Jan 30, 2024
Source: Ipsos; UKOM
But both segments have seen growth rates fall in recent years, and their combined revenues contribution is smaller than that of music streaming. Amazon Music is mostly running in place. In 2022, Amazon overtook Pandora to become the No. 2 digital audio service by listeners, distantly behind Spotify.
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| Aug 14, 2023
She's recording music. She's really just changing, honestly, the economy and business at large, and it's just incredible to watch. Marcus Johnson:. Nice. Very good. Minda, you're up. Minda Smiley:. So my dinner party data is, it's kind of random. Marcus Johnson:. Perfect. Minda Smiley:. This is my first go around with this, so wasn't totally sure how to approach it, but-. Marcus Johnson:. Oh, no.
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| Apr 26, 2024
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| Oct 31, 2023
Source: Aleph
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| Sep 6, 2023
Source: Nyle
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| May 16, 2023
Source: Jacobs Media
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| May 16, 2023
Source: Jacobs Media