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So taking the UK as an example, London is the epicenter of most agency brand, any kind of marketer activity. London accounts for a little over 10% of the population. There are big cities around the rest of the UK, but London's the only megacity in the UK. Meanwhile, over a fifth of the UK population lives in rural areas.

But there are some notable absences, specifically Disney and YouTube. The JIC has extended a formal invitation to YouTube, but the JIC鈥檚 focus on 鈥減remium鈥� video鈥攁nd subordination of user-generated video鈥攊s giving YouTube pause. It鈥檚 moving quickly. The JIC released its initial requirements for cross-platform currencies in early March.

And I think that's partly because YouTube has such an enormous audience worldwide, and it's been able to put shorts right in front of them on their mobile phones when they access the app or watch YouTube videos. And YouTube shorts has tried to become more shoppable. It allows creators to make shoppable videos. Brands can make shoppable videos.

They had numbers from YouTube TV and Sling TV, basically cable streaming, YouTube TV and Sling TV expected to have 7 million and 3 million subscribers respectively by 2027. And we have numbers on those. We expect 21 million YouTube TV viewers, viewers that is by then and just 5 million viewers for Sling. So still very low numbers considering that it's three years out.

For comparison, Canada's average is 19 compared to America's 10, the UK 28, most of ... What the hell are they doing? Do some work, English people. Most mainland European countries, even worse, 30 to 35. Paul Verna:. I thought England wasn't part of the UK. Marcus Johnson:. We pretend we're not, but we are. We love our Scottish, and Welsh, and Northern Irish brethren. Paul Verna:.

Anyone who's a science person or medical anything, this Cleveland Clinic, National Institute of Health, the British Heart Foundation, everyone. Paul Verna:. I've heard that stat before and all I can say is that's not how I want to get to the moon. I'll just take a space suit and a nice little rocket, but not stretching myself out that way. Marcus Johnson:. It's too many miles.

And that's YouTube. Rob Rubin (05:47):. Yeah, that's. Maria Elm (05:48):. Right. That is right. Yep. If you have a kid that it's all about YouTube, I'd say that that applies both to Gen Z and Gen Alpha, but especially Gen Alpha. I mean, they love it.

So up in 2011, a guy named Jonathan Harchick got a bunch of media attention because he created what he described, and YouTube did not dispute this, as the longest YouTube video ever. It was 596 hours long. If you wanted to watch it, it would take you 23 days. Recently in the last couple of years, YouTube quietly got rid of it, which I am very disappointed in because who doesn't want-. Marcus Johnson:.

This is a UK story, but likely applies around the world. The British media regulator Ofcom published findings late last month that revealed nearly a third of parents of five to 7-year-old children allowed their kids to use social media independently. This was an 8% increase year on year. Paul, what does this all mean for regulation? Paul Briggs (06:42):.

This is what Insider Intelligence is forecasting for the percentage of UK and US populations that will use a bank chatbot in 2023, which to me, is quite a lot.

One was looking at YouTube in terms of teens, this is 13 to 17 year old's, favorite platform. So YouTube, 93% of teens use YouTube according to Pew Research, so nearly everyone. And then in this study, TikTok was in a pretty distant second place. I'm wondering, Jasmine, when Neal Mohan, CEO of YouTube, is going to have to go before the Senate committee hearing. Jasmine Enberg:.

As Twitch builds on its leadership, it is also pivoting to the social video space to counter rivals like TikTok, YouTube, and Instagram. Twitch鈥檚 strategy, announced in July 2023, is to launch the Discovery Feed, which will algorithmically serve short vertical clips from creators鈥� streams.

We start with our principal analyst who lives in the South Coast of England. He covers the UK and a little bit of Western Europe things, and he's also the host of our Around The World show. It's Bill Fisher. Bill Fisher:. Hello Marcus. Marcus Johnson:. We're also joined by Zach Goldner, senior forecasting analyst based in Colorado. Zach Goldner:. Hey Marcus. Glad to be here. Marcus Johnson:.

People have been doing weird stuff on streams, on Twitch and YouTube for a while.