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Despite delays, Apple can benefit from its extensive user base and merchant acceptance to build BNPL success.

While these consumers are getting access to needed credit, providers must consider the risks of overextension

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.

Apple鈥檚 credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

And Affirm now boasts that interest-bearing loans鈥攑reviously anathema to the BNPL conceit鈥攎ake up 73% of its product composition. Affirm also hiked its maximum interest rate to 36% last year, well above the 24.7% national average for credit cards. Anti-BNPL pearl-clutching hasn鈥檛 helped.

For example, Affirm and Splitit are on the hunt for tech assets. Struggling firms might also put themselves up for sale to larger corporations. Read the full report.

American Express, Chase, and Citi landed the top three rankings for installment plan satisfaction; Sezzle, Afterpay, and Affirm earned the lowest scores. This is all despite the fact that most issuers charge a flat fee to convert transactions into installments, whereas most BNPL fintechs offer plans without any fees or interest.

Also though, I do want to point out another part that's going to grow BNPL in-store volume is there is in addition to debit cards, even more ways to use BNPL in-store just during, I think the week of Christmas at the end of December, Walmart and Affirm expanded their partnership, so now at Walmart's self-checkout kiosk, you can press basically a button for Affirm and use that as buy now pay later on any

Key stat: 31% of consumers who have already started holiday shopping have used BNPL providers such as Affirm, Afterpay, and Splitit, according to CivicScience. What it means: Flexible payment options may encourage more early holiday shoppers, especially if they are budget-conscious. 3. Brands will continue to be reliant on Amazon to boost discoverability and sales.

Google Pay already has tie-ups with Affirm and Zip. Expanded virtual cards. Google Pay will now let Discover cardholders in the US set up and pay with a virtual card from their Chrome or Android device. This feature was already available to American Express, Capital One, and Citi cardholders. Added fraud protections.

Google is expanding Google Pay's payment options by adding Afterpay to its existing buy now, pay later partners Affirm and Zip, with Klarna coming soon. Our take: Google is one of several notable companies turning to retail and ecommerce to boost engagement and deepen consumer connections.

Ingenico and Splitit are focused on cutting customer friction to grow their in-store BNPL presence.

Its report found that many BNPL users have subprime credit scores and are under economic distress鈥攚hich could increase the case for regulation.

Apple鈥檚 long-teased buy now, pay later service is finally here, but what can it bring to an already crowded table? Our analysts unpack who may use Apple Pay Later and evaluate five of its prerelease features to see how they stack up to consumer demand.

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.