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The US triopoly of Google, Meta, and Amazon will take in nearly 58% of worldwide digital ad spending in 2024, which is less than their peak in 2021 but more than in 2023. If China鈥檚 ByteDance and Alibaba are included, over 70% of worldwide digital ad revenues will be accounted for this year. Mercado Libre, TikTok, Reddit, and Amazon will lead in growth.

We took a hot air balloon around Teotihuacan, the old ruins in Mexico, outside of Mexico City in the morning, and it was beautiful, but I was terrified. Marcus:. Nope. Would you get in one for two weeks? First hot air balloon trip around the world, American millionaire Steve Fossett in 2002 on his sixth attempt. What happened the first five? The trip lasted two weeks, 22,000 miles.

However, China, Mexico, and Brazil have also embraced sub OTT at rates above the global average. Brazil will sneak into the top 10 in 2023, with 46.3% of internet users set to be sub OTT users. China will lead the world in total sub OTT users, just as it does in most other digital user categories.

It鈥檚 the largest ecommerce company in the world, but it hasn鈥檛 learned to leverage the retail media ad opportunity as well as Amazon has. Alibaba fell behind Amazon in ad revenues in 2022 and is set to fall behind ByteDance by 2025. Google and Meta are the only $100 billion ad companies, and that will remain the case for a long time.

If you want to go up to Canada or down to Mexico City, this thing's got you covered. Marcus Johnson:. It's got you covered. Ross Benes:. Yup. Marcus Johnson:. Yup. You might be like, "What's this paved road doing here considering it's 2005?" But if you see someone wandering around with a map, that's Ross. For the love of God, help him out with a smartphone. I'm your host, Marcus Johnson.

As companies like Amazon bleed money on smart speaker business lines, providers will likely direct investments away from payments and commerce features that don鈥檛 complement more popular services like car payments. Voice tech might also be incorporated into other parts of checkout, including identity verification, as biometrics grow. Domestic P2P Payments.

Mexico. Sara Marzano:. Greece. Bill Fisher:. It's not Greece, it's not Mexico. It's France, in fact. Sara Marzano:. Really? Bill Fisher:. At least that's according to the United Nations World Tourism Organization. These were 2022 figures, these are the latest figures we have. So things might have changed, but apparently, 80 million visitors that year.

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.