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齿鈥檚 ad business is beginning to recover. But the return to growth is complicated, and there鈥檚 still a long road ahead for 齿鈥檚 ad revenues to reach pre-Elon Musk levels.

At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don鈥檛 allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

You explain that Apple may be designing devices that use sensors to read lips, facial expressions, and head and neck movements, potentially enabling Siri to help predict speech and respond to commands without a microphone. But Jacob, the most important sentence in your article about Apple's lip-reading technology is what and why? Jacob Bourne:.

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

Worsening economic conditions will take their toll on Latin America鈥檚 digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

On today's episode, we discuss whether Microsoft鈥檚 AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

The new 鈥淪cience Vs鈥� from Gimlet Media, the podcasting network Spotify acquired for $200 million in 2019, will also be available across rival audio platforms like Apple Podcasts and Google Podcasts.

Streaming audio ads are notably unskippable, offer robust targeting features, and typically have a shorter lead time compared with other options. Podcast run-of-network (RON) ads are the only digital ad option that offers category exclusivity, said Holmquist. Host-read ads usually exist within the show鈥檚 script, and remain a permanent part of the episode.

The AI-assisted search revolution will take place primarily on the nonretail battleground, which is still dominated by Google. But Google lost share of the market last year, and Microsoft and Apple are starting to appear a little closer in Google鈥檚 rearview mirror.

Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.

Another delay for Apple鈥檚 mixed reality headset: It鈥檚 been working on the technology for its next big product since 2015, but now delays are due to software and hardware issues. How can Apple succeed at a time of economic upheaval?

Big Tech is responsible for some of the most popular online destinations among consumers. Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024, according to our forecast.

Retail media is outpacing non-retail media in growth in US search ad spend. As performance-driven advertisers push closer to the point of sale, companies like Amazon benefit. Here鈥檚 what鈥檚 behind retail media鈥檚 search success.

US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index鈥檚 US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.

Every major streaming company鈥攁nd some not so major ones鈥攊s investing in live sports. As they compete for broadcast rights, they鈥檙e seeking advertisers. Exclusive inventory is a draw, but benefits like first-party data and the ability to execute on lower-funnel objectives are also helping streamers woo live sports advertisers.

Although growth in new users has slowed in recent years, Google鈥檚 renewed push into the wearables market, long dominated by Apple, may spur innovation and create new opportunities for apps and the marketers using them.

YouTube is worth watching for CTV advertisers. 蘑菇AV half (45%) of all viewership now happens on TV screens, according to internal figures, signaling a pivot from smartphones toward CTV. If advertisers aren鈥檛 thinking about YouTube the way they think about TV advertising, they may want to reconsider.

Apple, the most profitable among Big Tech, avoided the pandemic-era hiring spree and is now cutting other costs to avoid layoffs. Tech too reactive for its own good: Just like it was shortsighted during the pandemic, the tech industry may come to regret its deep workforce cuts in the future.