蘑菇AV

On today鈥檚 podcast episode, we discuss Meta鈥檚 AI plans, the real story behind Snapchat鈥檚 growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren鈥檛 audio-only to effectively reach consumers.

On today鈥檚 special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N鈥橸aisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss the new challenges facing today鈥檚 CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.

Keeping Red Seat under Tubi instead of Fox News suggests that Fox sees streaming and digital distribution as the next frontier for news, commentary, and entertainment. Red Seat鈥檚 client list provides Fox with opportunities beyond politics.

Put another way, 11% of people's TV time, cable streaming, all of it, is spent watching YouTube. Evelyn, you said there's a bit of a milestone announced by YouTube as it pertains to TV versus mobile. Evelyn Mitchell-Wolf:. Oh, yes. Yeah. Neal Mohan just announced that TV now is the primary device from which YouTube watchers watch YouTube.

"Sam's Club's in-store experience is really smooth, easy, and elegant thanks to technology," our analyst Zak Stambor said on a recent "Behind the Numbers: Reimagining Retail" podcast.

For example, video streaming viewers were not addressable for many years on subscription-only platforms. But every major platform has now introduced advertising to reach these audiences. The same is true with digital audio, albeit the ad-supported freemium model was favored there first before converting users to paid ad-free subscriptions. Canada is No. 2 worldwide for average daily time spent.

On today鈥檚 special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

And those YouTubers are also now developing shows with a repeatable format that makes them more easily transferable to TV and streaming services. This year, I do expect that we'll see more Hollywood studios and streaming services go after creators. (20:04):. I wrote about this in our larger trends to watch report this year, but the success of Mr.

On today鈥檚 podcast episode, we discuss what makes Sam鈥檚 Club stand out against Costco and BJ鈥檚, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.

On today鈥檚 podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Other streaming services are very much audio-first. In this space, YouTube is uniquely video, which means a far richer potential ad experience. But YouTube Music is not yet a mature ad-supported service. The subscription side of the music business lags competitors, while an ad-supported tier is new to the US only. Live sports (low disruption). Key market dynamics.

How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.

鈥淲e鈥檙e trying to focus on DOOH (digital out-of-home), podcasting, and digital 补耻诲颈辞,鈥� agreed Jason Adamski, director of IAB's media center. Meanwhile, commerce media advertisers are doubling down on streaming as they lean into the interconnection between retail and CTV, according to Shapo. Partnerships between these channels is welcome news for retailers.

That's the idea behind ad-supported tiers on streaming platforms. (21:18):. But the second thing is that consumers get served ads that are actually relevant to them and that might provide them with useful information when they make purchase decisions. And that's where consumers feel ignored.

Google, Amazon, and Apple are all pushing further into conversational audio, advancing products like Alexa and Siri. 鈥淭his basically puts together a perfect storm of conditions to grow an ad market really, really quickly,鈥� said our analyst Max Willens, predicting these conversational assistants will seamlessly integrate sponsored content.