蘑菇AV

The firm anticipates that ad revenues for traditional media owners, excluding cyclical ads, will decrease 1% from 2024 to $103 billion in 2025, including a 3.7% decline in local TV and a 5.9% decrease in linear鈥攂ut offset by a 14.3% gain in streaming, reaching $12.4 billion.

What do brands need to know about the next wave of digital growth?

There was an article the other day showing that you need at least three streaming services to watch all the NFL games. Different ones have different games but you'll need at least a combination of three of the seven that cover the NFL to watch all of the games. So that is relatively prohibitive. It's really interesting by age and by sport as well.

Why it matters: YouTube's living room success is reshaping the streaming landscape. The platform has cemented its evolution from a mobile-first service to a legitimate competitor to linear TV. Traditional pay-TV providers face increasing pressure from YouTube's expansion. The platform's success spans multiple formats, from sports to podcasts to music.

Joe Rogan dominates spotify charts again: The podcaster remains a cultural touchstone for young men and politically diverse listeners.

On today鈥檚 podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

Spotify has nearly twice as many US listeners as the next most popular digital audio platform, Amazon Music, at 103.6 million compared to 53.1 million, per our September 2024 forecast.

In a 2024 HubSpot survey, 91% of marketers said they plan to maintain or increase their 2025 investments in podcasts and audio content. In addition, 50% plan to increase their podcast advertising, per Madison Logic. Influencer marketing is expanding.

And former CNN reporter Chris Wallace said he would turn to podcasts or streaming when he announced his departure from the network in November 2024. Takeaways for marketers and media companies. For marketers:. Creators and influencers drive results. Picking a presidential candidate is a deeply personal, high-consideration choice.

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

Marketers are now tasked with creating media in an ever-increasing number of formats鈥攊ncluding video and audio. These formats are not only labor-intensive to create, but also require specialized skills, such as knowledge of video editing software. The studio team at 蘑菇AV is small and has limited resources, but it鈥檚 tasked with producing labor-intensive video podcasts that publish twice a week.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

In today鈥檚 episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guida, and our Principal Analyst, Tiffani Montez.

In today鈥檚 episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.

On today鈥檚 podcast episode, we discuss why US workers鈥� adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Vice President of Media, Content, and Strategy Henry Powderly and Vice President of Generative AI Dan Van Dyke.

While teens retain digital habits from childhood (such as a strong preference for YouTube), their newfound independence and desire to connect with peers has led them to new habits.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).

As consumers watch their wallets and spend more time at home amid a tough economic environment, CTV streaming platforms could find themselves well-positioned. It鈥檚 also possible that CTV ad spending will nearly flat-line. Downward CPM pressure and weak upfront commitments following the initial tariff announcements don鈥檛 bode well for CTV鈥檚 outlook.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

Despite this, over half of Substack鈥檚 250 top-earning creators published video and audio posts in April 2024鈥攁nd this increased to 82% by February 2025. Zooming out: Substack is continuing its push to broaden its offerings and gain more traffic by recruiting YouTube and TikTok creators with dedicated audiences.

Nearly three-fourths of Gen Zers discover new media content on social media (72%) and on YouTube (71%), according to December 2024 data from Toluna, Coraly Partners, and Halford Media Advisory.