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And starting a trade war could hurt big spending industries like cars and electronics as well, so more reasons to join forces and try to protect themselves from some of these things going on. (17:55):. And there's been no secret that IPG as well has been hurting for a while. It's no secret the agency business has been struggling.

The company listed automotive, entertainment, financial services, quick-service restaurants, and travel among the industries to which it would extend the offering. What factors are driving momentum for non-endemic advertising? Retailers鈥� first-party data has value that extends beyond endemic brands.

US drivers are flocking to electric cars. The ride-share industry is once again flying high. Gaming is a digital advertising hotbed. In 2024, advertisers will spend $8.53 billion on ads placed within digital games, 13.4% more than in 2023.

As industry scrutiny around 鈥渧iewability鈥� grows, there鈥檚 increasing pressure to distinguish between views that genuinely connect with audiences and those triggered passively by auto-play mechanics. Our take: Platforms are engaged in a quiet metrics war, redefining performance indicators to stay competitive in the short-form space.

Key developments since the last scorecard: Insurers have improved their mobile experiences over the last six months, setting new standards across the industry. Over 80% of enhanced claims or roadside services in the past six months. 50% now offer accident-detecting telematics tools, and nearly 70% of those tools auto-launch and pre-fill claims. Close to 60% allow mobile property inspections.

The ad industry is now in rarified air. Although methodologies and definitions vary, there are likely only 10鈥�20 industries worldwide that have breached the $1 trillion mark in annual sales or revenues. Stalwarts like oil and gas, insurance, commercial real estate, and auto tend to lead those rankings, each in the multitrillion range.

Industry impact: Features like AI email auto-summaries could affect businesses and marketers relying on email campaigns to reach customers, effectively making Apple a gatekeeper of users鈥� communications. This could mean marketers will need to find creative ways to make their campaigns stand out so the AI surfaces them or risk losing relevance.

The pullback in ad spending will likely come from industries still facing moderate tariffs on Chinese imports. These include retail, consumer electronics, automotive, and consumer packaged goods sectors. Click here to view our full forecast for US total media ad spending, by tariff scenario. Projected Impact on 2025 Digital Ad Spending.

But other industries鈥攍颈办别 automotive or financial鈥攃an still benefit from new search behaviors. Download our survey data in full here. Search has hit a turning point thanks to Gen Z鈥檚 social habits. Gen Z is ushering in a new era of search. It鈥檚 one that鈥檚 focused on images and videos found on social platforms, instead of text-based results on search engines.

Our take: Lower ad-cost inflation is a good sign for channels like TV that lost key relationships with industries like automotive thanks to higher-than-ever advertising costs, but some changes will be permanent. The economy鈥檚 outlook is still uncertain, and there are signs that advertisers are pulling spending and gearing up to go all-in on loyalty-first strategies.