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B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn鈥檛 erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.

Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.

LinkedIn is partnering with B2B influencers to drive strong engagement across its platform, with clickthrough rates (CTRs) up to 5.4%. At events like B2Believe, influencer-led content and video campaigns have amplified reach and sparked high-value conversations. AI streamlines workflows, but strategy still needs a human touch.

B2B marketers will increase spending on third-party data through 2024, but at a much slower pace than during the pandemic due to privacy regulations and economic conditions.

Consumer device and behavior trends are affecting payment providers鈥� strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here鈥檚 what that means for the payments ecosystem.

More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.

Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.

Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

As time spent on connected TV (CTV) grows faster than any other major media formats this year, B2B marketers are taking note. Learn how B2B marketers can incorporate CTV in their media mix.

LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.

Interest in faster payments is also exploding for business-to-business (B2B) payments. Real-time payments support between 60% and 70% of domestic B2B transactions in the US, according to Melio. Our take: While demand for faster payments is quickly growing, the ACH Network faces growing competition from true real-time payment players.

B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.

LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.

LinkedIn flexes B2B advertising鈥檚 strength. After hitting 1 billion global users thanks to strong growth abroad, LinkedIn looks to video to increase engagement and ad revenues. Sports drove streaming and CTV to a record quarter. The Olympics drove heavy ad spending and viewership for streaming services, which continue to make inroads with users. YouTube gives streamers a run for their money.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.

The shift toward B2B customers has paid off, especially as inflationary pressures drove consumers to cut back on out-of-pocket therapy spending in favor of insurance-covered mental healthcare. Payers covered over 1.2 million Talkspace therapy sessions in 2024, up 45% year over year. Its payer revenues increased from $81 million in 2023 to $124 million last year, a 54% jump.

鈥淥ther鈥� includes political ad spending and numerous B2B categories, along with a host of smaller B2C categories, such as real estate. This category鈥檚 digital share of ad spending fluctuates wildly between even, federal election years, and odd, off-cycle years due to political ad spending. Political ads overwhelmingly go to traditional channels.

Although a fraction of india鈥檚 overall digital ad market, B2B digital ad spending will grow steadily, with a 27.9% increase forecast for 2024, demonstrating India鈥檚 expanding enterprise sector. The services industry dominates India鈥檚 digital ad impressions are dominated by the services sector鈥�51% of the total pie in Q1 2024. That鈥檚 followed distantly by banking and finance at 7%.

A B2B influencer is an expert or thought leader in a specific industry or professional niche. They can help a B2B company stand out in a competitive market, reach its target audience, and guide informed purchasing decisions through insights and recommendations

US B2B Payments Forecast 2024 (蘑菇AV subscription required). Methodology: Data is from the January 2025 J.P. Morgan report titled "2025 US Business Leaders Outlook." 1,641 US business leaders from midsize companies were surveyed online during November 12-December 4, 2024. The margin of error is +/-3.6 percentage points at the 95% confidence level.

Social media is the most effective B2B channel for driving revenues in 2023, according to 60% of US B2B marketers, per Wpromote and Ascend2.

B2B is the largest segment of US payment volume. We expect US B2B payment value to grow 3.6% annually in 2024, led by ACH and cards.

Walmart taps B2B to grow its margins: The retail giant is adding new products and tools to Walmart Business to attract more B2B customers and drive loyalty.

US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.