Chart
| May 14, 2024
Source: Forethought
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| May 13, 2024
Source: WordStream
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| Sep 26, 2023
Source: Digital Commerce 360; Tradecentric
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| Aug 7, 2023
Source: B2B Reviews
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| Jul 26, 2023
Source: Place Exchange
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| May 11, 2023
Source: PwC; Interactive Advertising Bureau (IAB)
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| Aug 10, 2023
Source: B2B Reviews
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| Oct 17, 2023
Source: Ascend2; Zoominfo
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| Oct 17, 2023
Source: Ascend2; Zoominfo
Chart
| Jan 25, 2023
Source: Conversica
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| Jan 25, 2023
Source: Conversica
Chart
| Nov 30, 2022
Source: Sagefrog Marketing Group
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| Nov 30, 2022
Source: Sagefrog Marketing Group
Chart
| Nov 30, 2023
Source: Ascend2; Aptitude 8
Chart
| Jun 6, 2023
Source: Outreach
Chart
| Aug 7, 2023
Source: B2B Reviews
Virtual and hybrid events have more than proved their staying power as in-person experiences resumed post-pandemic. In fact, 62% of B2B marketers said they plan to attend webinars in 2025, while 45% will host their own webinars, according to a November 2024 survey by Sagefrog Marketing Group.
Article
| Mar 4, 2025
How PayPal is forging ahead: During PayPal’s investor day in February, the company rebranded its B2B offerings under PayPal One. PayPal is betting it can better position itself as a B2B company by rebranding—therefore deepening its merchant relationships and boosting its overall business.
Article
| Apr 29, 2025
Magazine ad spending includes B2B, consumer, local, and Sunday. Newspaper ad spending includes classified, national, and retail. Ä¢¹½AV benchmarks its US newspaper ad spending projections against Newspaper Association of America (NAA) data, for which the last full year measured was 2013. Out-of-home spending includes alternative, billboards, cinema, street furniture, and transit.
Article
| Nov 13, 2024
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| Jun 27, 2024
Source: Sapio Research; 10Fold
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| Jun 12, 2024
Source: Kantar
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| Jun 11, 2024
Source: Lucidworks
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| Mar 7, 2024
Source: Sapio Research; Sana Commerce
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| Jan 23, 2024
Source: CMO Council; WM America
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| Mar 7, 2024
Source: Sapio Research; Sana Commerce