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Of those who shopped on Prime Day, 20% shopped Walmart+ Week, 16% shopped Best Buy’s Black Friday in July sale, and 15% shopped during Target’s Circle Week. Prime Day shoppers also participated in sales at Kohl’s and Macy’s, according to CivicScience.

But that said, for any major promotional tent pole, the big box retailers, Walmart, target, best Buy, they all have a chance to win consumers attention. They've got marketing budgets and they're experienced in running these types of promotions and deals. So they all benefit as well, and I think they've gotten a lot better at it.

In April 2023, Best Buy Ads launched in Canada as the first dedicated RMN for consumer electronics in the country. Financial services is being hampered by heavy regulation. Compared with the US, finserv digital ad spending is relatively low in Canada.

Without the safety net of exclusive tech integrations, Google may step up its innovation or lower its take rate to keep its buy-side products the best, easiest, and/or cheapest way to advertise programmatically. What should advertisers do now? Prepare for supply reductions.

Consumers in France get the best of both worlds: They’ll buy online but pick up in-store to save time or shipping costs. Almost three-quarters (74.2%) of digital buyers in France will use click and collect in 2025, per our forecast. What influences purchase decisions? Price still dominates.