So we're not talking about just scale or say the CEO retires and there's no successor, they need to move their branch footprint. Rob Rubin:. I think a lot of those M&As where the management team wants to capitalize and another management team wants to absorb more deposits and assets.
If you make a law that says the Executive Branch can do this, then they can do it. Then it's gotten to the point now where people are wondering even what the Chinese government will decide. It's a rapidly-developing story. Things are changing all the time.
And competition is mounting, especially from digital-native providers that can pass on to customers the cost savings from not operating physical branches. New nontransfer products can tighten relationships and drive fresh revenue streams, offsetting declines from pricing pressure.
And that's some of the challenges is that a lot of financial service companies in the US are geographically bound to where their branch networks are. How do you tackle that? Lauren (11:43):. They don't necessarily need to be local, but they could just be smaller accounts with less followers than big influencers with millions. Rob Rubin (11:53):.