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Prosus to buy Just Eat Takeaway for $4.3 billion: The firm plans to reuse the playbook that drove growth at its Brazilian food delivery company iFood.

There are 5,764 municipalities in Brazil. I want one influencer in each of them.". Rachel Wolff:. I think it makes sense. Our own research shows that social media is Gen Zs favorite place to discover new brands and products. So given that, I think it makes sense for Unilever to really go after those audiences and target them where they are. Sara Lebow:.

He has also threatened to levy 100% tariffs on members of BRICS, an informal consortium of countries including Brazil, which could drive up the cost of coffee and other products. He vowed in an interview on NBC鈥檚 鈥淢eet the Press鈥� to carry out mass deportations of people who are living in the US illegally.

We have not yet broken out retail media ad spending in every market we track, but in those we do, growth will be strong (as in the UK, Germany, and Brazil). Retail media鈥檚 share, however, will be lower in most countries than it is globally, leaving enormous headroom for growth everywhere besides China. The duopoly reigns worldwide, though TikTok and Mercado Libre lead in growth.

Bluesky鈥檚 decentralized structure attracted users of X during the latter鈥檚 brief ban in Brazil, but its popularity hasn鈥檛 faded since the ban was lifted. Bluesky has over 40,000 algorithmic feed options, and content moderation rules for feeds are decided by individual hosts and users. But where鈥檚 the money? To accommodate this growing user base, Bluesky needs to firm up its monetization strategy.

This is 23% higher than the credit and debit card volume in Brazil combined. Almost two-thirds of all consumers in Brazil have used the service as of December 2023. And it鈥檚 planning new features to accelerate this growth. The central bank will launch Pix Autom谩tico, a recurring payments feature, in June 2025. It will also roll out Pix Garantido, which would let customers make installment payments.

Eye-popping growth in Mexico and Brazil is good news for Mercado Libre. The two Latin America giants will see retail media ad spending growth well above the international average. Advertisers in Brazil and Mexico will increase retail media ad spending this year at more than double the global rate of 21.8% as they grow from a low base.