Why it matters: Amazon appears to be turning to the same low-cost shipping playbook it used to gain share in Brazil and Mexico鈥攎arkets dominated by Mercado Libre. Mercado Libre dominates the ecommerce market in Argentina; we expect it will account for 66.5% of the country鈥檚 online sales this year.
Adoption is highest in the US, the UK, and Brazil, with a combined growth rate of 234% YoY. Three in 10 Tap to Phone sellers are small businesses. Why this matters: Tap to Phone is ideal for lower-revenue businesses, letting them save money by accepting payments on a device they likely already own.