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Our take: The introduction of Venu Sports could significantly affect the sports streaming market, providing a robust alternative for sports enthusiasts who have moved away from traditional cable. By consolidating numerous sports channels and live events into a single service, Venu Sports has the potential to simplify how fans access and enjoy sports content.

One contributing factor may be the predominance of multigenerational households: A larger household means a greater demand for content variety, which streaming offers more readily and affordably than traditional or cable TV. Per the 2023 Census data, the average number of people per family household is highest among Hispanics compared with other racial and ethnic groups.

TikTok is specifically betting on Indonesia, where it has over 277.5 million users and where influencers on its social video platform sell products on livestreamed videos鈥攕imilar to home shopping channels on cable TV but with a much wider reach.

Primary care doctors are switching from cable to streaming TV services, per a May 2023 survey from Roku. Those doctors are two times more likely than physician cable subscribers to restrict in-office visits from pharma reps. They鈥檙e also less aware of pharma brands than are doctors who watch linear TV. Mobile ad spending will dominate, but barely.

A higher percentage of US adult Gen Z respondents were receptive to social media advertising (72%) compared with ads on streaming TV (47%), cable TV (28%), or broadcast TV (20%), per a February 2023 NCSolutions survey. They occasionally unplug.

It's kind of a mini digital cable. However, you don't get all the stuff you used to get with cable. You still have to pick and choose things to create the right service for you. Lots to work out. We'll keep an eye on it, but that's what we've got time for the story of the week. Let's move now to a game. We call it the Super Duper Game. How does it work?

Regional Sports Networks, already struggling due to the decline in cable and satellite subscriptions, might face additional challenges as more national games move to broader platforms. While the league鈥檚 embrace of streaming aligns with industry trends toward digital media, it鈥檚 natural to expect some resistance from linear TV audiences that don鈥檛 have access to Prime Video.

High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023. This includes TV content from on-demand/streaming services, live TV, and recorded TV.

(The same study found that 30% of cable TV subscribers plan to cancel their service this year.). Why they鈥檙e churning: Streamers are adjusting their prices, reflecting the rising costs of content delivery. Notable hikes have been seen across all the major streaming platforms, including Netflix, Disney+, and Prime Video. These price increases are a response to a saturated market.

During a period when Starz was not running a sale, the cable and streaming TV network introduced a 鈥渟pin the wheel鈥� ad that based its value proposition on Starz鈥檚 original content. The 鈥淲heel of Starz鈥� page got consumers excited about Starz鈥檚 lineup, more so than if they had clicked an ad to subscribe and save.

It has also hired additional security personnel in stores and secured high-end products with locked cables and sensors. Increasing the cost of theft: Spurred on by retailers鈥� lobbying efforts, there has been significant movement to address the issue at both the federal and state levels.

Note: TV includes broadcast TV (network, syndication, and spot) and cable TV; excludes digital. CTV includes digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

Digital pay TV services (sometimes called vMVPDs) like YouTube TV offer an experience similar to cable, where users have access to a library of live TV channels. The joint sports offering between ESPN, Warner Bros. Discovery, and Fox would also combine multiple offerings. These platforms need to find other ways to stand out beyond exclusivity. Look for streamers that offer the best first-party data.

For this forecast, we consider traditional linear TV any type of video content delivered via cable, satellite, telecom, or over-the-air antenna. We define digital video as video viewed via over-the-top or connected streaming services, as well as video viewed on social media, including YouTube. Time spent with each medium includes multitasking.

While the top two channels by ad spend in 2023 were broadcast and cable TV, marketers are increasing their spend on search engine marketing and social media. Local marketers should prioritize investments in channels they know customers are looking for information on local businesses. 72% of US adults have used Google search to look up information about local businesses, per December data from SOCi.

Cable viewing went from first to second as its share fell from 36 to 30. So basically streaming and cable swapped places second to first, first to second. Broadcast in third fell nearly two points to 25%. Within the streaming slice, you can zoom in and see what's going on within streaming.

Unlike cable companies, satellite providers can鈥檛 easily diversify into other services like internet access. Listen to the full episodes (Part One, Part Two). This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribehere.

You pay like $1 million a month for cable. What do you mean? Oscar Orozco:. By the way, I got rid of cable. Marcus Johnson:. No, you didn't. Ethan Cramer-Flood:. Wow. Oscar Orozco:. Yes. I'm officially a cord cutter, but because of that, I'm very price sensitive now and feels a little high, but we'll see. Marcus Johnson:. You've changed. Oscar Orozco:. Maybe in the long term.

So this year, less than half of US households, 46%, had pay TV, think cable. So less than half of US households have cable. And by 2027, just one-third of US households will. Yet in your report, you note that TV lovers still love their TVs. How so? Ethan Cramer-Flood:. TV lovers love their TVs.

So the monthly entertainment bill, at first it was about your cable TV package, which was getting pretty hefty. So subscribing to a Netflix and a Paramount Plus and a Apple TV Plus, et cetera, Disney Plus, they add up. As you add five or six a la carte streaming services, it starts to get pretty pricey as well.

It seems guys as though this, I think faster than new cable was the term that I read, Ms. Morrison noting that FAST services look a lot like an updated digital version of an old friend called basic cable. We've come full circle. Ross Benes:. Well, especially if you have a Samsung or a Vizio, it's on there, when you turn it on.

Yet, in 2023, primetime upfront costs per thousand (CPMs) are forecast to drop 2.7% for broadcast networks and 5.0% for cable, per Media Dynamics. 2. Seeking profitability, streaming services are raising subscription prices and getting more serious about advertising. Ad-supported streaming viewership is growing now that nearly all major US streaming services offer ad plans.