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Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.

Despite early adoption, programmatic has stopped gaining much new ground in Canada. Though similar to the US in many respects, Canada likely owes its slightly higher programmatic penetration to Meta’s outsize influence. Like other social networks, Meta serves the vast majority of its ads programmatically. Meta will account for 30.2% of digital ad spending in Canada this year.

In January, Fiserv acquired Payfare, a Canadian earned wage access (EWA) provider. Our take: Fiserv’s Clover faces a stacked market with Shift4, Square, and Toast all offering competitive POS solutions for SMBs.

The 18 countries surveyed were: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, Switzerland, United Arab Emirates (UAE), the UK, and the US.

Consumers’ adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.

US users consume an average of 3.9 hours of online content daily, while Canadian users consume around 3.7 hours. Yes, but: The findings confirm that digital content like mobile social media and CTV are an increasingly important touchpoint for advertisers as audience attention shifts—but that major challenges persist.

Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.

Gen Zers’ habits diverge from other generations’ in the early stages of the customer journey. Our inaugural survey of banking consumers in Canada spotlights the differences to help banks drive conversions.

Methodology: Data is from the October 2024 CreatorIQ report titled "The State of Creator Marketing: Trends and Trajectory 2024-2025" conducted by Sapio Research. 1,138 brands, agencies, and creators (457 from brands, 455 from agencies, and 231 creators), from over 17 industries across Australia, Brazil, Canada, France, Germany, the Netherlands, United Arab Emirates, the UK, and the US, were surveyed during