蘑菇AV

Commerce platforms Flip and LTK have added social features, like non-shopping videos, to attract more creators and consumers. Snapchat has unified its creator monetization program to allow creators to make money from eligible Spotlight videos. With the exception of LTK, however, marketers will likely be slower to adopt those platforms for influencer campaigns than creators or consumers.

Searching for tutorial videos is extremely common; 66% of social search users in Canada (a comparable market to the US) said they look for such content, according to February 2023 research from GetApp, while 47% search for educational videos. People to follow or get to know. Among social search users worldwide, 58% look for people, per a January 2023 HubSpot survey.

In announcing Q1 earnings, the company said that in Canada, its paid membership base rose with the launch of paid sharing鈥攁nd the market鈥檚 revenue growth is at a faster pace than the US. Despite that, the company declined to announce a firm date for the feature鈥檚 US debut but did point to sometime in Q2.

Merck CEO Rob Davis estimated $200 million in added costs for existing tariffs鈥攎ostly via China, but also Canada and Mexico trade. Roche is mitigating tariff effects for the year by moving inventories and increasing US manufacturing, CEO Thomas Schinnicker said. It鈥檚 also negotiating for tariff exemptions directly with the Trump administration, arguing its US exports offset its imports, per Reuters.

More than an AI pilot, Green Dot Assist will roll out across the US and Canada in fiscal 2026 as part of CEO Brian Niccol鈥檚 effort to reverse slowing US sales and restore brand efficiency. Starbucks showcased the tech to 14,000 managers, signaling confidence in scalability. Can AI brew efficiency?

蘑菇AV benchmarks its Canada digital ad spending figures against data from IAB Canada, for which the last full year measured was 2021.

Canadian tech company OpenText laid off 1,600, citing AI as its 鈥渘umber one priority,鈥� per BetaKit. That鈥檚 after it cut 1,200 jobs in July 2024. While it plans to hire back 800 in 鈥渟trategic roles,鈥� that鈥檚 still a 2,000 net job loss. Salesforce cut $50 million from its personnel costs by deploying AI and reassigning staff, per Entrepreneur.

Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. Amazon estimated that ads on Prime Video will reach more than 115 million US viewers per month, according to a pitch deck obtained by Insider.

The trend: President-elect Donald Trump has proposed tariffs on goods imported from China, Canada, and Mexico鈥攑rompting many customers of financial institutions (FIs) to adjust their spending and saving habits. What consumers are thinking: Over two-thirds of US consumers believe prices will rise if Trump places tariffs, per a recent Harris Poll.

Video streaming adoption in Saudi Arabia surpassed regional norms. Some 93.2% of respondents used video streaming services, 3.3 percentage points above the Middle East and Africa average. On-demand/streaming TV viewership was also above the regional average at 93.3% of respondents.

Paysafe鈥檚 iGaming solution is active in the US, Canada, Europe, and a swath of Latin America including Argentina, Colombia, and Mexico. The company has also been beefing up its iGaming capabilities: It launched a pay by bank option in the US in April to make the deposit and payout process quicker. Paysafe鈥檚 Brazil rollout should help it grow in the industry.

Video is also having an impact on social media time. TikTok鈥檚 rise has prompted other platforms to pivot to video. TikTok's popularity in the UK has been increasing for some time鈥�1.6 million users in 2018 versus 20.8 million this year.

And it made a deal to issue a new co-brand credit card program with Porter Airlines and the Bank of Montreal in Canada. The payment network also pushed crypto payments, remittances, and consumer bill payments during the quarter to boost network volume, Miebach said. The bigger picture: Mastercard鈥檚 volume could suffer if the Capital One-Discover merger goes through.

Total video time is falling as traditional TV loses its luster. Video still accounts for a lot of time spent, but it鈥檚 falling. A massive peak in 2020 saw total video time account for 5:12 (45.4% of all media time), up by 32 minutes from 2019. However, this artificial peak quickly returned to pre-pandemic levels; by 2023, total video time had dropped to a minute less than it was in 2019.

In Canada, it's nine in 10 people in the population,鈥� our analyst Bill Fisher said on an episode of 鈥淏ehind the Numbers.鈥� 鈥淭his is a really, really valuable piece of advertising real estate.鈥�.

The company previously only operated in the US and Canada. The provider scored a partnership with Apple Pay, widely expanding its availability in stores as well as online. Affirm also added new BNPL options like Pay in 2 and Pay in 30, offering customers more payment flexibility. Our take: Last year, concerns abounded over BNPL fintechs鈥� profitability and long-term viability.

What鈥檚 next for the auto industry: Overall demand for new cars is expected to remain relatively healthy in 2025, thanks to improving affordability, lower interest rates, and rising consumer confidence鈥攁lthough tariffs on Mexican and Canadian imports could throw a wrench into those projections, given that new car prices would likely spike as a result. But the same can鈥檛 be said for the EV market.

Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.

Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports. Per Foreign Policy and AS/COA reporting, some countries that aligned diplomatically with Washington鈥攕uch as Argentina鈥攄id not benefit from preferential treatment.

The good news is that video is better for storytelling and capturing attention, which expands creative opportunities for advertisers. More like this:. TikTok sets a new default screen-time limit for teen users. Why TikTok is being banned on government phones by everyone from the US to the EU and Canada. Gen Z is the social video generation, and TikTok is its platform.

The platform allows for region-specific targeting, showing different products to different audiences (think Dunkin' in the US versus Tim Hortons in Canada). Growth snapshot: Evidence suggests that Rembrand has a strong trajectory. Rembrand's revenues grew sixfold YoY as major brands like Pepsi, L'Or茅al, and Charles Schwab integrated virtual product placement into their campaigns.

On-demand video streaming adoption was the highest in the region. Some 96.1% of respondents reported watching on-demand or streaming services, surpassing the regional average of 89.9%. Additionally, 94.8% used one of several video streaming platforms, compared with the regional average of 88.8%. The largest YoY change was in desktop/laptop ownership.