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But I think distinguishing between gen AI chatbots or gen AI tools and agents, I think it's really about the level of autonomy. With a chatbot, you have to prompt it for every small tasks. With AI agents, it can take an action without that need for step-by-step prompting.

The search engine has its own version of Google鈥檚 AI Overviews, called Quick Answer, along with an interactive chatbot. Quick Answer can be toggled on or off, letting users decide if or when they want a summary of search results. Meanwhile, Google is piling on AI tools for users, but they aren鈥檛 all welcome and don鈥檛 give control over data usage.

ProRata.ai, a new fee-based chatbot, has signed agreements with Universal Music, The Atlantic, Axel Springer, and FT group. Perplexity has agreements with Der Spiegel, WordPress, The Texas Tribune, and Fortune. Google has an agreement with Reddit.

Enhancing engagement: AI-driven chatbots and recommendation tools tailor attendee experiences, offering relevant content and simplifying networking connections that would be difficult to handle manually. Providing real-time insights: Some platforms use AI to analyze attendee behavior in real time, gauging sentiment and engagement.

Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z鈥檚 search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

Though ChatGPT has been publicly available for less than two years, we expect it will have 67.7 million monthly US users by the end of this year. That puts ChatGPT ahead of Reddit (60.8 million) and X (53.8 million) in monthly users. But because the tech is open-ended, the chatbot is only as useful as the people prompting it are. Here are seven creative uses for ChatGPT that have caught our eye.

In the 2024 holiday season, for example, Adobe reported a 13-fold increase in retail site traffic driven by AI chatbots. This shift is forcing marketers to develop dual strategies as AI agents increasingly influence purchasing decisions.

Brands are scrambling to incorporate generative AI into their strategy to stay ahead of the curve. But according to our analysts, AI鈥檚 current uses are just the tip of the iceberg. We dig into some recent AI innovations (including Snapchat鈥檚 AI chatbot and GPT-4) and predictions for the tech鈥檚 evolution.

Amazon鈥檚 search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In 鈥淧lace Your Bets,鈥� we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google鈥檚 and Microsoft鈥檚 AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search鈥攁nd its ad dollars鈥攐n its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.

Courts remain divided on whether the law applies to platform design choices (like genAI chatbots) rather than just third-party content. Most US adults are in favor of greater regulation of such tools (see chart). The threat of legal action could prompt platforms to over-censor content, removing even borderline or controversial posts to minimize risk.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

ChatGPT may have all of the buzz when it comes to AI platforms, but marketing technology and platforms are quickly catching up by adding a host of AI features to their systems. For starters, Adobe unveiled 鈥淕enerative Fill鈥� in Photoshop last week, a feature that uses AI to extend the canvas of your design, fill in backgrounds, and more. Meanwhile, Acquia unveiled a chatbot within its digital asset management platform.

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Unlike basic chatbots that require step-by-step prompting, these agents can understand broader goals and autonomously determine how to achieve them. Their ability to independently execute complex multistep tasks鈥攍ike writing code, booking travel, and managing investments with minimal human oversight鈥攚ill allow users to focus on higher-value activities.

Google likely chose Anthropic due to its AI chatbot Claude鈥檚 superior programming skills鈥攍ast month, Claude 3.7 Sonnet scored 70.3% on a benchmark testing AI鈥檚 real-world software engineering and problem solving abilities. That was far ahead of OpenAI鈥檚 o1 (48.9%) and DeepSeek-R1 (49.2%). It also excels in agentic tasks, per Venture Beat.

While OpenAI leads in the AI market, Perplexity is likely targeting Google because both companies are primarily focused on search, not AI chatbot apps like OpenAI. While OpenAI does have ChatGPT Search, this isn鈥檛 its main product鈥攕o Google Search and its AI Overviews are more of a direct competitor for Perplexity.

And though some financial institutions (FIs) already use AI to help them prevent fraud at ATMs, many believe the technology will also help them tailor financial recommendations and support conversational banking via chatbots.

With its chatbot, Bing has offered genAI-powered search for longer than Google鈥檚 AI Overviews have been in market. Yet a critical mass of consumers has not defected from Google. ChatGPT is gaining steam, but from a very small base. OpenAI is adding search functions to its chatbot over the next few months. At first, only paying subscribers will be able to search.