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Yeah, I was looking at that data as well, Carina, and not only is Walmart+ used by 26% or paid for by 26% of US adults, but it's up 12 points from a year ago, and that's nearly as many people who pay for Costco and Sam's Club membership. So it's getting up there now, Prime, at 65%, to your point. But Walmart+ is only four years old, Amazon Prime is nearly 20.

It seems a bit weird, but I think if you think about Costco and Sam's Club, there's such a long lineup to leave to show your receipt. That's such a bottleneck area that if you can figure out how to get me out of your store faster, I'm in. Blake Droesch:. Yeah, I completely agree. I actually would probably put that as number one even over the gen AI powered search.

Everybody knows it's why I go to Costco when I get the chance. But I do think there might be a little leap between tasting-. Marcus Johnson:. And then leaves again. Next time, buy something. Okay? Suzy Davidkhanian:. That's exactly what I do. Then I go for the $2 hot dog and then... With the drink. And then I go home. Marcus Johnson:. She's out. Suzy Davidkhanian:.

And I think that oftentimes, for a lot of brands and retailers, the sort of new digital features that are supposed to remove friction and drive convenience are sort of these shiny objects, whereas the brands and the retailers that sort of endure over the time are retailers like Costco that deliver quality products at a competitive price and that they're actually a good example because they oftentimes are