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A lot can happen in a week. Rue21鈥檚 customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

The National Retail Federation鈥檚 (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z鈥檚 influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

Physical stores matter most for driving awareness. But online, social media platforms outrank multibrand retailers鈥� digital channels in driving product discovery, with the most pronounced impact among Gen Z shoppers.

This year's Consumer Entertainment Show (CES) featured a number of innovations targeted at retailers and the rapidly growing category of retail media. From innovations in shoppable TV to the expansion of AI usage, here are some prominent retail products found at CES 2025.

Charlotte Tilbury takes aim at dupe culture: The brand鈥檚 latest campaign encourages shoppers to buy the real thing, even as retailers and manufacturers double down on cheaper alternatives.

Keurig hopes to capitalize on energy drink boom with Ghost acquisition: The CPG company leaned into the category after weaker-than-expected Q3 sales.

Tom Holland鈥檚 Bero brand is now in 1,400 Target stores: The nonalcoholic beer aims to chart a course similar to the success of celebrity-driven spirits brands.

Sephora鈥檚 new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.

The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.

This presents an opportunity for consumer packaged goods (CPG) companies and food sellers to introduce new products and retool their marketing strategies with a health-focused spin. Our take: Food retailers need to adapt to GLP-1 users鈥� changing buying habits. Food sellers and CPG marketers should keep the following in mind in their messaging:. Focus on portion sizes and their food鈥檚 health benefits.

Credit card issuers can steal share from debit cards by expanding grocery-focused rewards and promoting budgeting tools

25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.

CPG digital ad spending growth in 2024 will beat the average across industries.

The news: Mondelez sued Aldi over claims that the latter鈥檚 private-label packaging 鈥渂latantly copies鈥� the packaging for Chips Ahoy, Oreo, and five other iconic brands owned by the consumer packaged goods (CPG) giant. The suit alleges that the designs are 鈥渓ikely to deceive and confuse consumers鈥� and could hurt the reputation of Mondelez as well as its brands.

Democratic lawmakers demand CPG companies stop engaging in shrinkflation: While the practice helped boost companies鈥� bottom lines, it carries a significant cost.

Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.