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While Instacart鈥檚 Caper Cart offers promising features, the high upfront costs and potential to over-saturate consumers with ads may deter retailers from fully adopting this technology.

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

Domino鈥檚 expects 6% global retail sales growth this year: While that鈥檚 below its long-term target of 7%, it鈥檚 significantly ahead of competitors such as Papa John鈥檚 and Pizza Hut.

Key takeaway: While traffic scale is important, our 2023 CPG Retail Media Networks Perception Benchmark found that traffic quality was the most important attribute of a RMN to CPG ad buyers.

This has the potential to become a truly innovative form of advertising鈥攃ombining first-party retailer data with premium video and seamless ecommerce integration. Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV.

CPG and retail are both core buyers of social media ads, in part to deflect the threat from new online challengers. The two industries will account for nearly 50% (29.9% by retail and 18.9% by CPG) of social ad spend this year. Retail has always spent heavily on social media, but heavy spending on social ads by Shein and Temu has driven the rest of the retail industry to spend more there as well.

IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.

Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect鈥檚 new API should help it attract more ad dollars from smaller brands and marketplace sellers.

In 2024, advertisers will spend $8.53 billion on ads placed within digital games, 13.4% more than in 2023. While the gaming industry does not get as much attention from marketers as connected TV (CTV) or retail media, it is in the midst of a long stretch of exceptional ad revenue growth. The $10 billion mark is not far off. In-game ads have become more attractive to major advertisers.

Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

At the same time, CPGs must continue to invest in product innovation and marketing in order to find new ways to draw shoppers to their brands, and keep those customers loyal. Go further: Read our report on US CPG Ad Spending 2024.

The Rufus ads, I think, are tremendously interesting. I mean, Gen AI and chatbots is just not a space that we've seen ads yet. And to see Amazon waste really no time at all weaving ads into it, I think, is very notable and a clear sign that they see this as the way in which consumers are going to shop Amazon going forward. Sara Lebow (12:57):. Yeah.

For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.

The news: MrBeast (real name James Donaldson), the most popular creator on YouTube and a children鈥檚 consumer goods entrepreneur, has spent the last few months dealing with wave after wave of controversy. Most recently, Donaldson and Amazon were named in a class-action lawsuit from contestants on the upcoming game show 鈥淏east Games,鈥� set to launch on Prime Video later this year.

Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, 鈥嬧�婳gee Beauty and AS Beauty.

The news: Beauty brands that prioritize inclusion across their business鈥攚hether in advertising, product offerings, and public commitments鈥攇row notably faster than those that don鈥檛, per research from Circana and the SeeMe Index. Brands like Fenty, MAC Cosmetics, Dove, and e.l.f.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media鈥檚 popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

It is also examining how it could present ads to consumers in key areas within its stores, such as pharmacy, entry points, or checkout. Our take: Building Ahold Delhaize鈥檚 in-store retail media business at scale will take time given the basic realities that upgrading in-store tech is expensive, attribution models are complicated, and unproven formats risk adding friction to the customer experience.

But it could also go the other way, making CPGs feel that they have to advertise on retailers鈥� platforms to secure more favorable positioning鈥攎uch like advertising on Amazon has become a near-necessity for sellers looking to get in front of shoppers.

The company has also made several upgrades to its ad platform, including self-serve ad products with a consumer packaged goods ads manager, third-party platform partnerships with Pacvue and Flywheel, and API integrations. In addition, DoorDash鈥檚 self-serve Sponsored Listings have been expanded to Canada and Australia.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.