The prize is considerable: US digital ad spending will boom to $452.40 billion by the end of 2028, per our forecast. Winning some of that spend will look especially attractive as high interest rates continue to curb banks鈥� lending profits. Click here to view the full forecast for US digital ad spending. Who are the current FMN players? Klarna. Klarna is the FMN pioneer.
The European Court of Justice ruled that Meta and other platforms can鈥檛 use sensitive personal data for ads, a move that challenges current adtech business models.
The fine was imposed by the European Commission (EC) in 2019 and concerned alleged exclusivity clauses in Google鈥檚 ad contracts that let it control how rivals鈥� search ads appear online. According to Google, those provisions were removed from contracts in 2016 and only involved a small number of publishers鈥� websites.