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Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

You're limited to the scale of your digital footprint as a retailer, and so I think more and more, retail and commerce media networks are recognizing, "We need to think outside of the box of our on-site digitally owned and operated inventory for how we're going to further scale our programs.". (18:22):.

Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.

On today鈥檚 podcast episode, we discuss how department stores are getting on, how they鈥檙e evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

It's much easier to get work that comes out of it that really kind of feels like you, like the example I said with the audio recording.

However, you note in the report, YouTube will account for just 2.5% of global digital ad revenues this year, ranking them 10th in terms of digital net ad revenues by company. Why the disconnect? Bill Fisher:. It's important to say that's net ad revenue as I know Jasmine would want me to point out because its gross ad take is probably twice that, so it accounts for more like 5%, I think.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

So things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down. And of course traditional television has been going down for a long time. (05:23):.

On today鈥檚 podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.

New revenue-sharing perks could attract more visual content and position the platform to compete with YouTube as video podcasts surge in popularity.

Globally, its viewers outnumber the biggest social media, digital video, and digital audio platforms. And this is despite the fact that it has been banned in some highly populous countries (including China). YouTube also leads all other digital platforms for US time spent.

On today鈥檚 podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.

Music/audio streaming penetration was at 79.4% of respondents, reflecting a decline of 1.1 percentage points YoY. But since 2019, adoption has jumped from 71.2%. Respondents in the US were asked if they used Pandora, which was not available in any other countries. The differences among demographic groups were more pronounced in digital audio streaming than for video streaming.

I think what's interesting is when you look at D2C, we're really, really proud that our digital business in total is going to make up almost 50% of the total this year. Suzy Davidkhanian (05:35):. Wow. Sara Lebow (05:35):. Wow. Kristen D鈥橝rcy (05:35):.

Right, and that seems like it would become more important as more consumers shop online and they're looking for products online and doing buy online, pick up in store, and then you need to have store associates or third parties that go into stores and are able to pick the orders and find the products.

But the audio format itself poses a problem: Digital advertisers are accustomed to measuring ad performance through click-through rates and other metrics that don鈥檛 translate to audio, making ROI difficult to track. Advertisers have also complained about issues and a lack of features on Spotify鈥檚 ad manager.

Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

"Things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down.". Netflix's first-ever decline. "Netflix last year suffered its first-ever decline in average daily time spent with it by its own users," said Cramer-Flood.

You could select obviously multiple answers that don't equal 100, but the fact that 34% have tried an online pharmacy in the last year, whether that's Amazon, whether it's CVS online or Walgreens online, I think is pretty significant. So that's a large number and I think a growing one in terms of the people who are at least familiar with, and are trying out an online pharmacy for their medications.