蘑菇AV

The retailer will feature finalists鈥� products in a new Amazon 鈥淏uy It Now鈥� online store, and the winner of each episode will earn $20,000. Amazon will help winners describe their products to garner attention on the 鈥淏uy It Now鈥� store. Why is this happening?

贰耻谤辞辫别鈥檚 Digital Services Act will force Apple to allow 鈥渟ideloading鈥濃�攁pp uploads through third-party app stores. Sideloading already exists on Android, but Google still takes a cut of revenues. This may provide an opening for Microsoft, Sony, Epic Games, and others to create third-party game stores on mobile. Privacy rules lead to more hybrid monetization strategies.

Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media鈥檚 popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

Shopping habits foretell the next phase of digital growth for grocery products.

The data: Healthcare providers are struggling to get patients to use digital tools for scheduling appointments and paying for care, according to a recent Experian Health report. Our take: Clinic staff should gauge patients鈥� comfort level with using specific online tools at the first visit. These queries could give marketers the necessary information to remind people of the tech that鈥檚 available to them for accessing and managing their care. Further education around understanding medical bills and the importance of filling out pre-visit forms could drive patients to use a provider鈥檚 portal for these purposes.

Ahold Delhaize sees big retail media opportunities in its stores: There鈥檚 good reason for that outlook since we expect 87% of grocery sales to occur offline this year.

Popular subscriptions for common household goods win when focused on value and convenience. There are still opportunities for brands and retailers in the areas of grocery, personal care, pets, and household goods. But they need to pick the right subscription models to satisfy more budget-conscious consumers. Essential goods that are replenished on an even cadence fit the subscription model the best.

Online sales growth will take longer to get back on track. A temporary reprieve slightly improves prospects. Online players won a pocket of relief in May when the Trump administration lowered the 145% tariff rate on imports from China to 30% for 90 days (through August 12)鈥攖hough effective tariff rates on many goods are higher.

TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.

Inflation is inevitable and its impact is extensive, affecting everything from the cost of goods to consumer behavior and business expenses. To navigate these challenges, ecommerce businesses must be proactive in finding solutions to combat inflation鈥檚 effects to emerge stronger and more resilient.

Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Online sales of household goods will suffer while big-ticket spending remains on hold. Household goods ecommerce sales will reach 拢11.13 billion ($13.09 billion) in 2023鈥攗p just 0.2% YoY. That鈥檚 the slowest growth rate of any category. Household goods will face another tough year. We predict total retail sales in the category will fall by 拢2.24 billion ($2.63 billion), or 5.1%, this year.

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

Target looks to its online marketplace to drive growth: The retailer鈥檚 new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.

Microsoft鈥檚 new Bing has had a persistent hold over headlines. Combine this with a third consecutive quarter of ad loss for YouTube and the picture for Google may look less than rosy. But the company remains in good shape, with overall earnings beating expectations. It remains dominant in search, and YouTube use is still remarkably high. Here鈥檚 a closer look.

Google isn鈥檛 looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.

The future of ecommerce is grocery. Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.

We expect DNVB ecommerce sales will grow just 1.8% this year, far short of the 10.0% forecast for overall ecommerce growth, because the digital ad-focused playbook no longer works given that venture capital has dried up at the same time that digital ad prices have skyrocketed. Yet there鈥檚 plenty of opportunity for DNVBs such as Warby Parker to adopt traditional retail strategies to fuel growth.

On Tuesday, Microsoft announced it would use the same plug-in standards as OpenAI, meaning plug-ins can work across ChatGPT, Bing Chat, and Microsoft 365 Copilot. Microsoft is focusing on plug-ins as the future of its OpenAI partnership, and for good reason.

That may be opportunistic as criminals recognize that they can exploit the poor connectivity between retailers鈥� online and offline systems to use counterfeit digital receipts to commit return fraud in stores. Return of shoplifted or stolen merchandise also grew 2.8 percentage points.