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They include Meesho, Blinkit, and D2C brands capitalizing on niche consumer segments. Indonesia鈥檚 ecommerce growth steadies as major platforms cement their dominance. Online shopping provides a bright spot for dormant retail sales growth. Retail sales will increase by only 2.6% YoY to $304 billion.

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On today鈥檚 podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.

This year鈥檚 festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

The news: Prescription drugmakers spent $2.97 billion on national TV advertising in the frist half of 2025, an increase of 12.2% YoY, per iSpot.tv. The takeaway: Prescription drugmakers went against the current trend鈥攎ost other industries decreased linear TV spending in the first half of the year, per iSpot. But traditional TV viewing audiences are a prime audience for drugmakers. We forecast 52.8% of TV viewers will be age 65 and older this year, the only age demographic to increase. It makes sense for pharma marketers to focus spending on key audiences, driving awareness and encouraging them to ask their doctors for their brands.

The news: Target is testing a factory-direct shipping model that would enable it to offer lower-cost products to customers, per Bloomberg. The model, which lets suppliers ship products directly to shoppers, closely resembles the strategy used by Temu and Shein to keep prices low. Our take: Unfortunately for Target, now is not the best time to increase its reliance on overseas suppliers. While the Temu-Shein model worked spectacularly well for several years, the conditions that fueled their growth鈥攏amely, the de minimis exemption and low tariffs鈥攁re no longer in place.

On today鈥檚 podcast episode, we discuss Every Man Jack鈥檚 performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.

As linear TV viewership declines, live sports continue to drive engagement and brand loyalty, making them an attractive option for direct-to-consumer brands. Agencies are responding to demand. Publicis recently launched an initiative to streamline women鈥檚 sports ad buys.

Meanwhile, WBD鈥檚 Max and Discovery+ platforms added 6.4 million global subscribers, contributing to the company鈥檚 first full year of direct-to-consumer profitability. However, WBD is pulling live sports and CNN from its ad-supported tier, which could challenge user retention. Traditional TV鈥檚 decline is accelerating the industry鈥檚 restructuring.

The company added 6.4 million streaming subscribers, increased direct-to-consumer (DTC) profits, and posted a deeper $494 million net loss. Studio revenues grew 15% as WBD restructured to address linear TV challenges. By the numbers:. Global Max and Discovery+ subscribers: 116.9 million, up 6.4 million in Q4. WBD projects 150 million streaming subscribers by the end of 2026.

The economic power of the next generation rests with these communities, especially for digital purchasing, which is growing via telehealth, D2C pharmaceuticals, and over-the-counter healthcare product sales. By 2026, Black consumers will control $2.10 billion in spending power, Hispanic consumers $2.76 billion, and Asian consumers $1.90 billion, per the Selig Center for Economic Growth鈥檚 projections.

List prices of the drugs hover around $1,000 per month, although both offer cash-pay discounts: NovoCare Pharmacy charges $499 for Wegovy while LillyDirect鈥檚 D2C ranges from $349 to $599 for Zepbound. Why it matters: Commercial insurance coverage for GLP-1s is dropping, and the current administration does not support expanding gov鈥檛 plans to cover the meds for obesity.

A presence on marketplaces, direct-to-consumer (D2C) channels, and social commerce platforms ensures you meet shoppers where they are. Enhance the digital shopping experience. "The retail landscape is more competitive than ever," said Perkins.

Nike resumes selling on Amazon as tariffs threaten its turnaround: The brand is betting that an expanded retail presence will soften the blow of higher prices.

By the numbers: The significant brand heat On is generating is translating into higher D2C and full-price sales, which explains its sizable profit margins. D2C sales rose 43.4% YoY to account for 48.8% of Q4 net sales, another company record, bolstered by On鈥檚 growing store footprint.

The trend: We鈥檝e seen more telehealth and D2C health companies tap into markets for hormone replacement therapy for women in perimenopause and menopause and testosterone replacement therapy for men. Vitamin Shoppe and Marius Pharmaceuticals recently rolled out a program that offers the drugmaker鈥檚 prescription testosterone replacement therapy capsules over telehealth.

Platforms with diverse advertiser bases across sectors are likely to fare better, while those heavily exposed to D2C or imported goods may experience increased volatility. In the short term, expect recalibrations in spend, even as long-term digital transformation trends continue to support the medium's overall stability.

Our take: This tie-up will be a large volume opportunity for Affirm鈥擲titch Fix鈥檚 direct-to-consumer (D2C) ecommerce sales will total $1.28 billion this year, according to our forecasts. It will help the BNPL player keep growing its GMV, which shot up 35% YoY in its most recent quarter.

Between the lines: The volatility creators experience with brand and platform payments have allowed creator platforms that offer direct-to-consumer monetization like Kajabi, Patreon, and Substack to flourish. The turmoil at TikTok and in the political landscape have accelerated their growth, and prompted other platforms to offer major cash incentives or bonuses to TikTok creators.

Zooming out: The pharma industry spends billions of dollars annually on D2C advertising. Linear TV is the most prevalent media channel for D2C drug ads as pharma brands look to reach older generations who regularly take medicine. But pharma marketers are also devoting more of their advertising budgets to digital channels such as CTV and search engines.