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I think they reserve those for their D2C channels, and for their fans. Zak Stambor (09:54):. And they have so many products that it's pretty easy for them to segment, "We sell these things to this retailer and we save these things for our own stores.". Sara Lebow (10:05):. Yeah, those things being specific IP.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

Platforms with diverse advertiser bases across sectors are likely to fare better, while those heavily exposed to D2C or imported goods may experience increased volatility. In the short term, expect recalibrations in spend, even as long-term digital transformation trends continue to support the medium's overall stability.

While this allows pro sports franchises to launch their own D2C streaming services and put games on free over-the-air stations to reach more viewers, it has created uncertainty over their TV revenues. For a moment, it looked like Diamond鈥檚 RSNs would be made available in Prime Video after Amazon decided to invest in the company as it emerged from bankruptcy.

While luxury brands prefer to engage via D2C channels, they may be leaving money on the table by undervaluing the channels where shoppers are most likely to make purchases. Luxury brands have generally shied away from developing broadly accessible loyalty programs, preferring to focus their efforts on one-to-one clienteling with their top-spending customers.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Similarly, traditional CPG companies continue to spend heavily on social media to compete with D2C and white-label players. The link between display and video advertising is tight. The industry ranking for display as a share of social roughly replicates the industry ranking of video as a share of digital ad spend. The correlation between display and video is much higher than between mobile and search.

Insurers looking to step into the space can refer to these examples for ideas on use cases for the model; whether to offer D2C or B2B products; and whether to approach the space through building, buying, or partnering. US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022.

Gen Z鈥檚 complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

Amazon Clinic, a D2C telehealth venture, is now called Amazon One Medical Pay-per-visit. The entity recently pushed further into the D2C healthcare market to include upfront, fixed pricing for the treatment of five conditions鈥攕kin care, hair loss, erectile dysfunction, eyelash growth, and motion sickness.

And then also I think having some of these D2C, very much e-commerce centric brands like Warby Parker for example, having that at the mall so people go there to really fulfill some type of practical need and then they're like, "Okay, I'm here. I might as well do X, Y, Z, or I might as well just roam a little bit."

The news: Eli Lilly joined forces with direct-to-consumer (D2C) telehealth company Ro to offer single-dose vials of its GLP-1 Zepbound to Ro patients with obesity. Previously, this reduced price form of the medication was only available on the drugmaker鈥檚 D2C website for its LillyDirect self-pay pharmacy (meaning insurance isn鈥檛 accepted).

Gauging the influence of digital on the shopper's journey.

Disney marked its first-ever profit in the streaming division, a quarter ahead of schedule, signaling a successful turnaround in its direct-to-consumer strategy. Retail media remains a rapidly growing sector. Amazon leads with forecasted US retail media spending of $41.95 billion in 2024, though Walmart is making significant strides with 26% advertising growth in Q2. Search.

But many D2C brands are now weighing the pros and cons of putting some of their goods on TikTok Shop and using affiliate marketing to drive sales. 鈥淔or products that are $100 and under, you see the affiliate budget slowly start to go that way,鈥� Mayberry said. 鈥淒o we keep this off dot-com and only go to TikTok Shop?鈥�. Affiliate is entering a period of data stratification.

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

But attempts to reign in D2C drug advertising as well as anti-vaccine rhetoric won鈥檛 go over well with Big Pharma. We鈥檒l be closely monitoring the confirmations of Trump鈥檚 picks for key federal health agencies in early 2025.