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Google and the DOJ go to court for a second time: Another antitrust lawsuit alleges that Google runs a programmatic display ad monopoly.

Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining, according to our forecast.

How retail search and display ads perform in Brazil.

Help publishers and solution providers assess whether their search and display ad revenue mix is in line with industry trends.

Programmatic display advertising broadly mirrors the overall digital market. Like digital鈥檚 influence on the overall ad market, programmatic essentially shapes the display space. And in this space, digital video is becoming more prevalent, while open exchanges continue to lose influence. Index of Benchmarks.

Travel prefers search over display advertising more than any other industry. Though display ad spending is growing more quickly than search, it won鈥檛 affect the overall balance between them. Display advertising is dominant in the US, but not for travel. Among the nine industries we track, only travel and healthcare/pharma favor search ads over display ads.

Programmatic direct includes the vast majority of social media display ads, which are directly purchased at a fixed price with a particular platform and served programmatically. By removing social networks from the equation, it鈥檚 easier to see the boost RMNs and streaming platforms have given programmatic direct.

Display ad spending鈥檚 share of the digital ad pie will grow going forward. For years, search鈥檚 share of digital ad spending has wavered between 40% and 45%, but it will drop below 40% in 2028. It鈥檚 still growing quickly, but display is growing even faster thanks to the rapid growth of video advertising in OTT video and social media.

Apple will now display ads within its Today tab and in the 鈥淵ou Might Also Like鈥� section of some app listings in a move to drive ad spending on Apple advertising, which has previously been a pain point for sectors like Apple News. Per an Apple representative, 鈥淲hen Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results.

Internal communications showed that Google acquired the company in part to prevent rival Microsoft from doing so; it also dramatically expanded the number of sites on which Google could display ads.

Walmart Connect's Display Advertising API enables advertisers to use their own platforms to activate and measure their display campaigns and develop customized reporting dashboards or automated optimization tools. Albertsons Media Collective鈥檚 API enables marketers to integrate retail media campaign data into their own measurement models.