Ä¢¹½AV

Most of the growth is tied to ever-rising retail ecommerce. Retail media’s valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV. Google, Meta, and Amazon still dominate the ad spending landscape. The triopoly’s share in Canada is among the highest in the world.

To keep up this momentum, Clover launched in three new markets—Brazil, Mexico, and Australia—in 2024 and expanded its merchant network. In Q4 alone, CloverSport partnered with new venues like TD Garden and the Milwaukee Brewers’ American Family Field. And Clover Restaurant partnered with a hotel operator on 2,000 hotel-based restaurants.