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The option can help boost customer engagement and build its brand awareness among potential new customers

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

The partnership will help Affirm compete with rival Klarna, which already has a large European presence

Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian. While shipments to Europe rose 28% in the same period, proposed de minimis clampdowns in the EU and the UK could severely crimp Shein鈥檚 ability to rely on those markets for growth.

An investigation by ecommerce security firm Sansec found that between 500 and 1,000 ecommerce sites鈥攊ncluding one multinational company鈥攈ave been infected by malware from Magento extensions, leaving payment information and other sensitive data vulnerable. Both M&S and Co-op were hacked after a social engineering scheme enabled hackers to reset employees鈥� passwords. Hackers are also growing bolder.

China鈥檚 latest ecommerce behemoth is a digital advertising heavyweight. PDD owns the worldwide phenomenon Temu, but Temu鈥檚 ad revenues account for only a small portion of PDD鈥檚 total. Most of the parent company鈥檚 $30.10 billion derives from inside China.

Strength in Europe and emerging markets like Brazil helped L鈥橭r茅al outperform the broader beauty sector. The headwinds: The US 鈥渨as more challenging than anticipated,鈥� CEO Nicolas Hieronimus said on the company鈥檚 Q1 earnings call, citing a confluence of factors.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil鈥檚 commerce landscape in 2025.

When YouTube is used as part of a wider ecommerce strategy, it performs well. A future where YouTube Shopping is a core consideration might not be far away. Sources. Business of Apps. Channel 4. Comscore. Influencer Marketing Hub. International Olympic Committee. Ofcom. Podnews. Semafor. Spotify. Streamcharts. YouTube. YPulse.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

Companies that can successfully navigate and adapt to rapidly evolving local market conditions will be best positioned to capitalize on growth opportunities in Latin America鈥檚 thriving retail ecommerce market. Sources. ESW. Google. PwC. US Census Bureau.

However, tightening marketing budgets鈥攑articularly among tariff-impacted international ecommerce firms鈥攎ay slow growth. Brands are likely to reallocate spend within digital, favoring lower-funnel formats with clearer ROI over upper-funnel channels.

Facing strong local competition, regulatory hurdles, and a strategic pivot back to Europe, the nearly 250,000 customers it amassed weren鈥檛 enough to compete with local powerhouses like Nubank, which has over 100 million users in Brazil alone. Latin American fintechs and payment providers excel at targeting offerings to meet specific needs.

Hugo Boss is adjusting to the macro landscape on the fly: The German fashion house is rerouting China-made goods to other markets and stockpiling in the US to blunt the impact of tariffs.

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

Our take: German companies are already struggling with increased competition from Chinese businesses, who have benefited from government subsidies that enable them to sell their goods for much lower prices than their European competitors. US tariffs will compound that problem by curbing German businesses鈥� access to an important growth market.