Ä¢¹½AV

It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare. The big takeaway: Walmart is making long-term bets that should pay off whether the economy heads south and consumers look for value, or if conditions improve and shoppers focus on convenience. Go further: Read our Retail Media Ad Spending Forecast H1 2023 report.

We do see in terms of the digital space, that the region continues to remain the fastest growing e-commerce market worldwide. This was a trend that happened for the first time in 2020 where Latin America first held that title as fastest growing e-commerce market, and now we've seen it for 2022, 23, 24, and 2025, it's still going to lead the world in commerce growth.

These tariffs—and the potential for additional duties on goods from Mexico, Canada, the EU, and elsewhere—could significantly shift consumer behavior. According to a Numerator survey, only 9.4% of US consumers expect tariffs to have no impact on their shopping habits, while many plan to adjust by hunting for sales or coupons (41.4%), buying fewer imported goods (30.5%), or delaying purchases (22.3%).

The retailer’s emphasis on chasing trends allows it to both stay relevant with shoppers and minimize excess inventory. Just 5% to 6% of Abercrombie’s US inventory comes from China, with negligible imports from Mexico and none from Canada, limiting the direct impact of tariffs.