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The personalization feature most valued by consumers in the US and Europe is timely reminders by text or email about relevant products/services, per a February 2024 survey from Econsultancy and Adobe. What it means: The more personalized and easy the shopping experience, the higher the likelihood of consumers making a purchase—and coming back.

We explore best practices for optimizing acquisition costs.

Users can set up a pool in the PayPal app or online with a description, target date, and goal amount and then share the pool link with friends and family via text, email, or other messaging services. Once collected, the money can be used directly in PayPal or sent to a linked bank account. The feature is available to customers in the US, Germany, Italy, and Spain and will launch in the UK soon.

Copilot’s generative AI (genAI) abilities include summarizing emails and meetings, generating presentations and slide shows, and creating copy for marketing campaigns. Copilot Pro for businesses costs $30 per user per month as an add-on to a Microsoft 365 business account. Failure to launch: For all of Microsoft’s aspirations, Copilot may not offer as much as the company promises.

"When you went from billboards to moving videos, when you went to radio, when you added in TV, when you added in color TV, when you created direct-mail databases, when email came along, when the internet came along in general, display ads, affiliates, search, mobile, social media, there's always something new," Schultz said. "And in our industry, the only constant is change.".