Ä¢¹½AV

Disney says streaming viewers will receive personalized prompts for products via mobile push notifications or email, enabling them to purchase items without disrupting the viewing experience. Unilever is one of the first brands to test the ad format.

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the ecommerce delivery opportunity. Specifically, it will:. Size the opportunity in ecommerce delivery. Define rising consumer expectations and explain brand and retailer challenges.

GenAI tool Jacquard helped luxury apparel marketplace Farfetch test creative with segments and personalize email copy. Optimizing paid search (medium impact, easy to implement). Why genAI? Advertisers buy search ads on keywords or word combinations. Search advertisers can use genAI to identify new keywords, group them in novel ways, and assess match levels that they may not have considered.

Spending on digital classifieds, directories, email, and mobile messaging will increase slightly this year. CPG leans on mobile more than most, but its mobile/nonmobile spending splits have stabilized. CPG companies will spend 69.3% of their digital ad budgets on mobile this year, surpassing the national average of 65.9%.

Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

The data included driver names, contact details, emails, phone numbers, addresses, and even records of when and where EVs were switched on and off. There is no evidence the leak was exploited, and Cariad assured EV owners that no action is needed to protect their data. The breach may challenge consumer trust in Volkswagen’s digital offerings.

Our take: Advertisers may need to diversify strategies past traditional SEO by focusing on social media and email campaigns. Legislators at the state level could enact their own net neutrality rules if they disagree with the federal court’s ruling.

B2B marketers are increasing ad investments despite challenges with ad waste and targeting. In addition, the B2B buyer journey is evolving, requiring marketers to find new ways to connect with customers. To maximize ROI, B2B marketers should consider account-based marketing to improve targeting or leverage AI to optimize and personalize campaigns.

Video—which can be shared via websites, email, social media, etc.—is the most effective type of content for B2B marketers. It is also a key component in the marketing distribution mix, second only to social media content among those looking to increase their content distribution. The combination of social media and video is powerful.

Summarizing lengthy or dense content, facilitating data entry, drafting email responses, and answering common customer service questions are just a few of the areas where the technology has already had a significant impact. Marketers are finding efficiencies in content creation and personalization. For marketing teams, specific use cases are emerging.