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Our take: Amazon says its AI recaps will be rolled out to non-Amazon devices in the coming months, which could improve the user experience even outside its suite of smart devices and Fire TVs鈥攁n important step to take given the abrasive launch of ads and the steady flow of streaming services looking to piggyback off the company鈥檚 enormous subscriber base.

Internet users in Latin America also sharply increased their ownership of TV streaming sticks/devices (a 9.8% gain) and smartwatches (a 9.7% gain). Latin America in Perspective. Latin America鈥檚 consumers are highly engaged with both digital and traditional media.

In addition, Norway was second in the region in smartwatch ownership. Norway also made a strong debut in time-spent metrics. It was first in Western Europe in online TV/streaming and print press and second in music streaming and podcasts鈥攁 finding that lines up with its top finish in music/audio streaming.

Smart devices in Indonesia are making the mainstream. Since H1 2019, smart TV penetration has climbed from 21.6% to 35.3%, while smartwatches jumped from 9.7% to 15.5% of respondents. PC/laptop/tablet time in Indonesia dropped 30.1% in the past two years. The ability to access the internet via mobile devices, which accounted for 4:46 in H1 2023, has led to the disposability of desktop-like devices.

The bottom line: While mcommerce stands to benefit the most from Apple integrating ReaLM into its product ecosystem, it could also spark commerce via other smart devices like glasses or speakers. However, it could take some time for AI to mature enough to be useful across other smart devices, and even longer to gain traction among consumers. This was originally featured in the Retail Daily newsletter.

Rising capital expenses for data centers and AI chips underscore Meta鈥檚 commitment to sustaining AI-driven engagement across social media and wearables. Infrastructure investments and demand risks. Amazon: Generative AI (genAI) demand helped drive 48.6% YoY growth in AWS鈥檚 operating income.

Continued innovation in its Llama multimodal AI models and quick integration of AI search into social media services and wearables like Ray-Ban Meta Smart Glasses indicate continued AI expansion. AI鈥檚 role in dynamically tailoring content, particularly within Instagram Reels, makes it a key factor in Meta鈥檚 engagement goals.

The fashion, electronics, and home goods sectors especially are leaning heavily into affiliate programs to drive high-quality traffic and measurable sales growth. Affiliate marketing resonates with younger demographics, particularly Gen Z and millennials, who actively engage with affiliate content on social media and exclusive discount sites.

These consumers are relying on more fluid connections for their fitness routines, further enmeshing them with ecosystems by Apple, Google, Samsung, and other large tech companies that dominate the wearable and phone-based fitness market.

It鈥檚 a relative laggard in TV viewing and video and audio streaming, but it鈥檚 a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022.

Google dominates multiple markets: Google鈥檚 assets include YouTube, Android, Nest, Fitbit, Waze, and Waymo. And that list doesn鈥檛 even extend to Google-branded products like Gmail, Chrome, Search, Ads, Google Play, and Maps. Google Search and Ad products are so intertwined that it would be next to impossible to separate the two.

They're the highest users of wearable devices that track and monitor health, like your Apple Watch or what have you, Fitbit. So more millennials than any other generation use wearables.

TV viewing and social media remain on top, while smartwatch ownership grows. Watching broadcast TV is the most popular activity (excluding device usage, such as time spent with mobile, PC, etc.). Central and Eastern Europe spends an average of 2:14 per day watching broadcast TV.

In her annual tech trend talk at SXSW, futurist Amy Webb outlined how wearables and headsets like the Apple Vision Pro will collect sensory data from users to develop 鈥渓arge action models鈥� as part of this next phase in AI鈥檚 evolution, with the ability to offer increasingly personalized services. Artificial general intelligence (AGI): There鈥檚 no single agreed-upon definition of AGI.

But for laptops, gaming consoles, tablets, and smartwatches, children are more likely to have access to the devices than adults. Beyond the chart:. 65% of parents of Gen Alpha think tech positively impacts their child, according to data from Razorfish. 86% of US Gen Alphas would like their favorite brands to teach them something about their interests, per Razorfish.

Prime Day shoppers are more likely to be into tech than the general population, leaning toward purchases of smart watches, smart home devices, and AR/VR products, according to CivicScience. 鈥淭his helps to explain why electronics sell so well on Prime Day,鈥� said Dick. 鈥淚t鈥檚 a remarkably tech-savvy group of consumers 鈥� They are on the front lines of early adoption of new technology.鈥�.

Forty-five percent of customers who don鈥檛 use mobile banking lack a smart device. Twelve percent feel they lack the necessary technical skills to bank online. When FIs attempt to fill the gaps left behind by branch closures, customers who cannot participate in telephone conversations or mobile banking often fall through the cracks.

Budget 5G smartphones that incorporate premium features such as eSIM compatibility and improved camera technology and are bundled with wearables and Bluetooth headsets can help lock in new users. This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing鈥攁 daily recap of top stories reshaping the technology industry.

Looking ahead, interest in AI-enabled wearable devices could prompt companies like Google or Meta to develop AR smart glasses, which would unlock even more AR marketing. Use this chart:. Highlight the growth opportunities in AR and VR advertising. Justify increasing spend on AR and VR content experiences. Discuss potential AR applications in marketing campaigns. More like this:.

OpenAI鈥檚 opportunity for device expansion: Partnering with Apple would give the AI startup unparalleled access to billions of users and make ChatGPT a standard on various mobile and wearable devices. OpenAI demonstrated advanced voice assistant capabilities in its GPT-4o model, which boasts AI capabilities across voice, text, and vision.

The internet of things (IoT), the ecosystem of internet-connected sensors and devices that generate, collect, analyze, and transmit data from wearables and remote patient monitoring devices. Artificial intelligence (AI) and automation. Smart hospital solutions use AI to capture and process information, then build automation around the data.

He saw this technology basically just going into phones and all these other wearable AI devices not having a place in the market. What'd you make of that? Gadjo Sevilla (06:41):. I think phones, smartwatches. I mean, these are things that people already have as a part of their lives and they do take voice input. So yeah, they're a natural next step, step and guess which company sells these things?

鈥淵ou're combining text, voice, speech, images, and even sensors from 飞别补谤补产濒别蝉,鈥� said Canaves. 鈥淭hat data can be interpreted and used to create even more powerful models, and even greater personalization.鈥�. OpenAI鈥檚 Sora is an example of generative AI with multimodal output, creating videos out of text which could, further down the road, generate personalized ads.

This is much lower than the 30% of consumers who say they鈥檒l invest in smart home security or the 29% that would buy health wearables/tracking devices. Marketers are a little more bullish on the tech, with 37% of CMOs and executives worldwide saying they will use the tech frequently to engage with customers over the next two to three years, per December 2023 data from Capgemini.