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Digital gaming has become one of the most popular activities in the world, thanks mainly to the proliferation of smartphones and free mobile games. Here is our worldwide forecast for total gamers, with breakouts by region and for 13 countries.

In Western European markets where we forecast users (France, Germany, Spain, and the UK), their penetration rates as a proportion of social network users are ahead of X’s. In the three-speed market, they’re closer to Snapchat and TikTok than they are to X.

Gucci sales slid 25% in Q1: The brand’s struggles put parent company Kering in a tough spot as it attempts to navigate a slowdown in luxury goods spending.

Ranking as the fifth-fastest-growing digital ad spend nation worldwide, it leads European counterparts France, Italy, Germany, and the UK, according to our forecast. And although it captures only 0.6% of the global digital ad pie, Spain’s momentum signals a market ripe for expansion, with an eye on a greater international presence. Click here to view our full forecast for digital ad spending.

OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

In 2024, the UK will still be second only to China (50.1%) in terms of ecommerce penetration, significantly ahead of the US (16.2%), France (10.0%), Germany (8.6%), Spain (10.7%), and Italy (5.9%). Most growth in digital buying is coming from seniors and Gen Z. The number of digital buyers ages 65 and older is rising fast.