Two, until recently, the App Store limited the availability of cloud gaming apps played without an iPhone. Three, it's harder to send SMS messages between iPhone and non iPhone people, think the green bubbles. Four, when you pair a non-Apple smartwatch with the iPhone, the experience isn't as good, and five, you can't use digital wallets on the iPhone very well, except for the Apple Wallet.
Awin's affiliate partnerships platform offers a real alternative to big tech and puts you back in control of your ad spend. Want to find out how? Visit awin.com/emarketer to learn more. Hello, everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen and eMarketer Podcast made possible by Awin. This is the Friday show that has a real life Grinch on today's show.