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The year-old Luna cloud gaming unit plays into Amazon鈥檚 strengths. When it launched in March 2022 following a long beta period, Luna joined a market crowded with gaming incumbents (Microsoft, Sony, Nintendo, and Nvidia) and tech players (Apple and Google).

The Middle East and Africa region led the globe in time spent with gaming. With an average of one hour and 34 minutes (1:34) of time spent with gaming daily, the region far exceeded the global average of 1:02. This time spent was 17 minutes more when compared with the average time spent in the next ranking region, North America.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

We have broken out digital gaming for the first time. Previously, we only estimated time spent with mobile gaming apps, but now we have metrics for all gaming across all devices. The overall adult population will spend 1:01 per day gaming in 2023, and active gamers will spend a robust 1:48. Although these numbers are high, growth is expected to be negligible going forward.

US adults spend more time with total audio (radio plus digital) each day than with social media, digital gaming, or subscription over-the-top (sub OTT) streaming services. Digital audio鈥檚 advertising ecosystem is very different from radio鈥檚, but neither pulls its weight compared with other media.

Roughly half as many gamers play on consoles or desktops/laptops as on mobile, meaning the average console gamer spends more time playing on a console than the average mobile gamer does on mobile. Additional devices may become more important in the future. Consoles dominate the 鈥渙ther鈥� category today, but VR headsets and connected cars may play a bigger role in the future.

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what鈥檚 changing, and how these changes might impact user acquisition.

That鈥檚 far from the only recent move in this space; in February, Disney invested $1.5 billion into Epic Games to create a persistent, live-service video game involving its media properties, signaling a significant move into the gaming and metaverse arena.

Film and TV companies are expanding into video games: Whether it鈥檚 mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood鈥檚 next frontier is gaming.

Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer鈥檚 interest in moving beyond its gaming roots.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

As a result, these industries tend to spend a larger share of their digital ad budgets on video advertising. Media and entertainment spends the highest share of its digital ad spend on video for unsurprising reasons. Makers of movies, TV shows, and immersive video games want to advertise in a way that reflects the product鈥攏amely via video.

How we got here: The CMA blocked the acquisition of the gaming giant, which was first announced in January 2022, on the grounds that creating a monolith would smother competition in cloud gaming. Activision Blizzard owns games such as Call of Duty, Candy Crush, World of Warcraft, Overwatch, and Diablo.

While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That鈥檚 why it鈥檚 important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women鈥檚 sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.

Any brand delving into in-game advertising must be cautious about not distracting from the experience. Over a third (35%) of desktop gamers said ads negatively affect their experience, compared with 55% of gamers who said that product placements in games make the experience 鈥渕ore real,鈥� per a Comscore survey as reported by Digiday.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

How we got here: The FTC filed to stop Microsoft from buying Activision Blizzard late last year, saying the $68.7 billion blockbuster deal would suppress competition in the video game market. The push to block the acquisition was seen as a bold and risky maneuver for the regulator after a year of anemic regulatory activity.