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Film and TV companies are expanding into video games: Whether it鈥檚 mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood鈥檚 next frontier is gaming.

Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer鈥檚 interest in moving beyond its gaming roots.

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.

How we got here: The CMA blocked the acquisition of the gaming giant, which was first announced in January 2022, on the grounds that creating a monolith would smother competition in cloud gaming. Activision Blizzard owns games such as Call of Duty, Candy Crush, World of Warcraft, Overwatch, and Diablo.

While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That鈥檚 why it鈥檚 important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women鈥檚 sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.

Any brand delving into in-game advertising must be cautious about not distracting from the experience. Over a third (35%) of desktop gamers said ads negatively affect their experience, compared with 55% of gamers who said that product placements in games make the experience 鈥渕ore real,鈥� per a Comscore survey as reported by Digiday.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

How we got here: The FTC filed to stop Microsoft from buying Activision Blizzard late last year, saying the $68.7 billion blockbuster deal would suppress competition in the video game market. The push to block the acquisition was seen as a bold and risky maneuver for the regulator after a year of anemic regulatory activity.

Gaming isn鈥檛 a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn鈥檛 decreased in the last year (unlike in the rest of the world).

We estimate that about 187 million people in the US across all demographics will play video games in 2024. Moreover, the high opt-in rate for ATT, better in-game analytics, and improved attribution make gaming an increasingly attractive opportunity for brands. Identify the developers investing in brand formats.

BeReal launches its US ad business: The platform is looking to capitalize on TikTok鈥檚 uncertain future in the US.

Manufacturers without their own ad tech can rely on Ventura to build their advertising businesses. TTD isn鈥檛 just focusing on TV manufacturers. Green said it is also hoping to partner with airlines, hotel chains, and video game console manufacturers to bring its operating system to their screens and help them scale their ad businesses.

Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.

It hosted Amazon Gaming Week from April 30 through May 5, and Amazon Pet Day begins on May 7. Amazon is increasingly using seasonal or category-specific events to drive sales and build awareness of its growing selection of name brands. The events also boost retail media spending as brands aim to ensure they are front and center during the sale.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform鈥檚 advertising ambitions haven鈥檛 yet taken off.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Final question, Ross in the lead talking about Disney and gaming. So Disney is investing 1.5 billion into Fortnite creator Epic Games in the company's most significant venture into gaming yet writes our Daniel Constantinovich.

Microsoft鈥檚 $20M fine for collecting kids鈥� data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.

Well, streaming in gaming, in a lot of things but particularly in gaming, is certainly the future. You had a chart in your piece, which jumped out to me, basically saying or asking when game development professionals were asked, "Which gaming platforms will grow the most by 2025?" Most people, 40% said streaming followed by mobile, 24% and then Metaverse and console further down the list.

With 34 million developers, a massive app ecosystem, and a burgeoning ad business, Apple could fast-track its metaverse ambitions behind its MR headset announcement.

搁辞产濒辞虫鈥檚 ad struggles show the metaverse鈥檚 waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.