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High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

Of the time US adults spend with mobile, an average of 10.8%, or 26 minutes per day, is spent gaming, per our January 2025 forecast. April 25, 2025. To promote his new album, 鈥淪ABLE, fABLE,鈥� musician Bon Iver has a slew of new brand collaborations. Which of the following is not one of them? A) SABLE Black Sesame Hojicha Latte. B) SABLE, fABLE Smoked Salmon Duo. C) The SABLE fABLE Retreat.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.

With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech鈥檚 next wave, even as regulators circle.

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

Twitch can enhance revenue-sharing models to retain top talent and attract more creators. It can also introduce AI-powered moderation and personalization features to engage audiences. Promoting itself beyond gaming content can lead to opportunities like streamed events or long-form video.

Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.

Target is counting on newness to drive discretionary spending. The retailer is betting on partnerships with Warby Parker, Champion, and Disney to lure shoppers. It will also add products to its home and toys, gaming, and sports assortments to capitalize on those categories鈥� growth potential, as well as expand its private-label food offerings. It鈥檚 improving the ecommerce experience.

Nearly 71% of Gen Zers are digital gamers, per our forecast, and they鈥檙e likely to spend 3 to 6 hours gaming every week, according to a February 2023 poll conducted by Morning Consult. This is one of the few digital arenas where Gen Z beats millennials not only in penetration but in size鈥攂y nearly a million users, according to our forecast.

Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.

The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.

Sightline Payments will work with Visa to power its Play+ cards, which can help digitize the cash-heavy casino and gaming sector.

Tariffs may dominate headlines, but 2025 will belong to brands that prioritize clarity, adaptability, and performance over sheer spend.

The number of companies earning over $1 billion in CTV ad revenue will quadruple between 2020 and 2026, according to our forecast. By 2026, nine major platforms are expected to exceed this revenue threshold, a significant increase from just two in 2020. 2. Changing viewer habits are driving this shift.

For mobile gaming in particular, US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023. The hesitation: Gamers are savvy internet users, so in-game ads need to target the specific game and platform where they鈥檙e featured.

A top spending category for purchases made on the debit card was gaming, which grew 46% YoY. Square. The number of omnichannel Square sellers grew 12% YoY. They leaned on discounts to lure in shoppers, offering on average a 19% discount. Square鈥檚 restaurant sellers got a 12% transaction boost from the holiday weekend.

Roblox has implemented tighter restrictions, including limiting messaging outside of games for players under 13, as well as spending caps. Scrutiny aside, Roblox has been so successful with brands that our analyst Yory Wurmer expects that other developers will create similar platforms to woo advertisers.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

For marketers, a surge in cyberattacks can cause downtime that tanks campaign performance and reduces customer trust and revenues. Protecting digital experiences requires preemptive investment in always-on mitigation, risk tolerance, and infrastructure resilience鈥攅specially during high-traffic launches or campaigns.

These ads now account for over a third (37%) of in-app advertising spending, and that share should continue to grow. Diversify app install strategies. Apple鈥檚 growing share of app install revenues reflects the importance of app store visibility. But other paths remain for brands, including social networking sites and online gaming.

Sony clearly expects VR to stay mainly a gaming platform for at least the next few years. VR software revenues mostly come from games. Global software sales will reach $1.79 billion in 2023, mainly in game purchases and subscriptions, according to a 2022 report by ARtillery Intelligence. But very little of those revenues are ad revenues.

Gen Z and Gen Alpha are learning what it means to earn and spend money through gaming and watching creators, according to Catherine D. Henry, senior vice president of Web3 and metaverse strategy at Media.Monks. Brands can use those channels to familiarize younger audiences with their products and make loyalty more likely. Creator-owned businesses are taking off.

The news: Meta reduced spending on apps for its Quest mixed-reality (MR) headsets, leading to layoffs for some outside developers that relied on Meta鈥檚 funding. Gaming studios that create content for Meta have laid off as much as half their staff after losing funding from Meta, per The Information.