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The number of companies earning over $1 billion in CTV ad revenue will quadruple between 2020 and 2026, according to our forecast. By 2026, nine major platforms are expected to exceed this revenue threshold, a significant increase from just two in 2020. 2. Changing viewer habits are driving this shift.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.

The news: Meta reduced spending on apps for its Quest mixed-reality (MR) headsets, leading to layoffs for some outside developers that relied on Meta鈥檚 funding. Gaming studios that create content for Meta have laid off as much as half their staff after losing funding from Meta, per The Information.

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

Tariffs may dominate headlines, but 2025 will belong to brands that prioritize clarity, adaptability, and performance over sheer spend.

These ads now account for over a third (37%) of in-app advertising spending, and that share should continue to grow. Diversify app install strategies. Apple鈥檚 growing share of app install revenues reflects the importance of app store visibility. But other paths remain for brands, including social networking sites and online gaming.

Roblox has implemented tighter restrictions, including limiting messaging outside of games for players under 13, as well as spending caps. Scrutiny aside, Roblox has been so successful with brands that our analyst Yory Wurmer expects that other developers will create similar platforms to woo advertisers.

Sightline Payments will work with Visa to power its Play+ cards, which can help digitize the cash-heavy casino and gaming sector.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

For mobile gaming in particular, US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023. The hesitation: Gamers are savvy internet users, so in-game ads need to target the specific game and platform where they鈥檙e featured.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

For marketers, a surge in cyberattacks can cause downtime that tanks campaign performance and reduces customer trust and revenues. Protecting digital experiences requires preemptive investment in always-on mitigation, risk tolerance, and infrastructure resilience鈥攅specially during high-traffic launches or campaigns.

What percentage of gamers say their purchasing decisions are at least somewhat influenced by advertising seen in video games or by video game-related brand promotions? A) 9% B) 19% C) 29% D) 39%. Over a third (39%) of gamers say their purchase decisions are somewhat influenced by video game ads or brand promotions, according to data from CivicScience. March 21, 2025. True or false?

Sub OTT users spend far more time per day (2:37) with their chosen services than social network users spend with theirs (1:52). Netflix has a substantial lead among sub OTT platforms, but two newer players are growing time spent the fastest. Netflix dominates in consumer attention however you slice the data.

Sony clearly expects VR to stay mainly a gaming platform for at least the next few years. VR software revenues mostly come from games. Global software sales will reach $1.79 billion in 2023, mainly in game purchases and subscriptions, according to a 2022 report by ARtillery Intelligence. But very little of those revenues are ad revenues.

Gen Z and Gen Alpha are learning what it means to earn and spend money through gaming and watching creators, according to Catherine D. Henry, senior vice president of Web3 and metaverse strategy at Media.Monks. Brands can use those channels to familiarize younger audiences with their products and make loyalty more likely. Creator-owned businesses are taking off.

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.

"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media鈥� We're basically saying that this is now coming to an end."

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).

Makers of movies, TV shows, and immersive video games want to advertise in a way that reflects the product鈥攏amely via video. Traditionally, the industry has spent heavily on TV, but it鈥檚 rapidly making the transition to digital video.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.